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  • Are Businesses Creating AI Guidelines for Employees?

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Most business leaders say it's important for companies to establish internal guidelines regarding how to use AI responsibly, but most also say their firm does not yet have those sorts of guidelines in place, according to recent research from Conversica.

  • From Overwhelmed to AI-nspired

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Artificial Intelligence

    Overwhelmed by AI and unsure how it fits into your organization? Then join this panel of industry experts sharing their wins, challenges, and lessons on their paths to incorporating AI—from technology selection to team alignment and change management strategies. This free webinar is filled with practical tips and invaluable insights to put you on the road to AI success. Sponsored by Drift, Jasper, and Marketing AI Institute.

  • How Artificial Intelligence Is Impacting SEO: Chris Rodgers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Host George B. Thomas and guest Chris Rodgers delve into AI and its connection to SEO, breaking it down into easy-to-understand terms. They discuss the emergence of prompt engineering, the importance of educating yourself, the necessity of maintaining a high-quality output, and more.

  • Face the Digital Age of AI in PR and Avoid Pitfalls: Five Ways to Prepare

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Increased use of generative AI has the potential to populate the Internet with false photos and misinformation, and PR pros need to prepare for possible crises.

  • Three Keys to Safely Using Generative AI in Marketing

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Artificial Intelligence

    Generative AI is a gamechanger, but it could also be a nightmare. When so many pieces of content can be created so fast, how do you ensure the quality and consistency you need to keep everything on brand? Here are three tips.

  • Mastering Brand Consistency in the Age of AI: A Guide for Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Branding

    Companies that have large budgets, large teams, and deep brand expertise have to be thoughtful about what goes into defining a brand—all the more so now that marketers are using AI to create content. Here are three ways to help ensure your brand's voice stays consistent.

  • ChatGPT: Marketing Dream or Marketing Disaster | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    In this episode of the Marketing Smarts Live Show, we're diving deep into a topic that's been buzzing in the marketing world: ChatGPT. Is it a marketing dream come true or a disaster in the making?

  • The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    How should B2B communicators dip their toes into the AI waters before fully embracing it? There are three major things to consider: what AI excels at, what skills it lacks, and what legal and copyright issues are at stake.

  • AI Prompts—With Marcus Nelson (Roundtable)

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew the right prompts? Then join Marcus Nelson and a small group of your B2B peers for this lively conversation. Ask questions, share experiences, and float ideas to get the most from tools like ChatGPT.

  • Why Some Companies Are Not Increasing Spend on Generative AI

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    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Decision-makers who work for companies that do not plan to increase their investment in generative AI tools such as ChatGPT in the near future say they have a range of concerns about the technology, according to recent research from Lucidworks.

  • The 'Best' Use Cases for Unique Generative AI-Crafted Emails (Unfortunately!)

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    As generative AI becomes more sophisticated, it will find many uses in the email space, such as sending automated support and customer service email responses. But it's unlikely to be used to create permission-based promotional marketing emails. Here's why.

  • Revolutionizing B2B Brand Monitoring With AI-Powered Insights: Meghan Bazaman on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Host George B. Thomas and guest Meghan Bazaman delve into AI's effects on brand monitoring. Discover how AI is revolutionizing the way we keep track of brand sentiment, what your company needs to do to keep up, and why you should be vigilant as AI continues to evolve without regulation.

  • How Attitudes Toward AI Vary Among Countries and Demographics

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Just over half of people globally say artificial intelligence has more benefits than drawbacks, and attitudes vary widely among countries and demographics, according to recent research from Ipsos.

  • Marketers' Biggest Concerns About AI

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board.

  • ChatGPT vs. Bard: The Future of Google's Search Dominance

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Google debuted an early AI product, Bard, that isn't quite up to par with its competitors—namely ChatGPT. Will that affect Google's search dominance? This article explores some possibilities.

  • 15 Billion and Counting: The Surge of AI-Generated Images Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    More than 15 billion images have already been created using text-to-image AI tools since 2022, according to recent research from Everypixel.

  • Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    With Generative AI, anyone in your company can create content. But once content is created at scale, your digital assets will quickly overwhelm your ability to manage them. Don't worry—AI can help with that, too! In this closing session, Shelly shares how AI can manage your digital assets and minimize repetitive tasks.

  • Ignite Your Content Strategy: Unleashing AI's Power to Spark Creativity and Productivity at Scale

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Artificial Intelligence

    Generative AI lets you create personalized content quickly. But once you start creating content at scale, you have a lot of digital assets to manage. Discover how AI can assist with these mundane and time-consuming tasks so that you can free up time to focus on the creative side of marketing. Presented by Adobe.

  • How Marketing AI and Automation Are Helping Small Businesses

    Chart

    CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

    Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2.

  • Analytics Tomorrow: The End of the Ad Hoc Question

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Measurement & Analytics

    Stuck running reports on-demand or building dashboards with your marketing data? With new AI tools, you can start finding—and sharing—business insights that have real impact! Digital visionary Jim Sterne reveals how these tools can upgrade your work and your career—making you the trusted adviser you should be.