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CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Great positioning is oft-overlooked by B2B businesses but oh. so. Important. It's time to use strategic positioning to make your products obviously awesome to your customers. This keynote presentation by April Dunford, inspired by her book Obviously Awesome, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

Is your email newsletter yawn-worthy? Learn how to create and write one your customers clear their schedules to read and that gets real results. This presentation by MarketingProfs' Ann Handley was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

Do you have what it takes to be a "Great Communicator?" From Washington and Lincoln to Reagan and Obama, learn the communication secrets of our chief executives and put them to work for you. This presentation by Nick Westergaard was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Don't risk being ignored, overlooked, or forgotten! Gain a competitive advantage by learning human decision-making shortcuts so you can better communicate your ideas and your marketing messages. This presentation by Nancy Harhut was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

Sales enablement is more relevant than ever in a remote-first world. Learn how product marketing earns a seat at the table to help drive measurement around sales readiness. This presentation by Shyna Zhang was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

Your audience isn't homogeneous and one-size-fits-all marketing messages simply don't work. What does? Here's the practical insight you need to stand up as an advocate for diversity, deepen engagement, and increase loyalty with multicultural audiences. This presentation by Sydni Craig-Hart was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Social Media Marketing

YouTube. You know it. You watch it. You may even post the obligatory marketing video from time to time. But are you using it effectively to build brand awareness and generate demand? Why not? This presentation by Tim Matthews was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Public Relations

The biggest challenge ahead for influencer marketing? No, it's not measurement or fake followers/engagement (although, those are also important!). It's the very way we think about and categorize influencers. This presentation by Jason Falls was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

Instagram isn't just for B2C. Used the right way, it can be a picture-perfect tool for B2B marketers, too, Successful lead generation is a snap (and post) away! This presentation by Jenn Herman was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Email Marketing

Michael Barber unpacks the best bits about how to make your B2B email deliverability, design, and content efforts as impactful as possible. This presentation was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

Your digital marketing is only as strong as the strategy behind it. In Brains Before Budget, you'll lay the foundations of your next campaign. Work side-by-side with branding expert Nick Westergaard in our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

Get your team ready to launch! This session shows you how to leverage your peeps to implement your strategy. You'll also find new ways to integrate and promote your content. Branding expert Nick Westergaard will show you how, in Session 3 of our Digital Brand Activation Working Webinar series. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

Marketing moves fast. You want to know what's going to change next. But knowing what won't change matters more. This keynote presentation by Ty Heath of the B2B Institute at LinkedIn was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

The Covid pandemic has thrown even the best marketers into a whirlwind. Learn how to shift your marketing strategy to not just survive, but thrive. This presentation by Samantha Stone was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Demand Generation

Don't let all your hard work building awareness, generating demand, and nurturing prospects go to naught. Your sales team needs your help moving those prospects further down the funnel. You can start by using your existing marketing materials. This presentation by Pam Didner was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Branding

You've launched your campaign and your team is excited. And to get to the next level, you have to evolve like a marketer! Discover what metrics matter—and why—in our final session of the Digital Brand Activation Working Webinar series. Join branding expert Nick Westergaard in this PRO-exclusive Working Webinar. One part workbook. One part webinar. 100% action-oriented to take your next campaign to the moon.

CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

Does your B2B company need rocket fuel? Start inspiring and nurturing true fans. This keynote presentation by David Meerman Scott, based on his book, Fanocracy, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

How do you maintain a human connection and create meaningful experiences in a world where in-person interactions are canceled, but marketing is not? This presentation by Ashley Zeckman was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

CONTENT TYPE: PRO Webinar | TOPIC: Marketing Management

Social justice issues often unfold at lightning speed. But to be a leader in your organization in today's complex environment, you need to challenge workplace norms and off-limits tops, not sit on the sidelines. This presentation by Katie Kern—applicable to both B2B and B2C marketers—was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.