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  • Email Newsletter Benchmarks: Open Rates, CTRs, Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email newsletters with short subject lines (4-15 characters) had the highest average open rate (15.8%) in 2012, according to MailerMailer's annual Email Marketing Metrics Report.

  • The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Latin America's Internet population is the fastest growing in the world. Check out the following infographic to find out which LatAm countries rank highest in Internet use, what online activities users prefer, and more.

  • Are You Argo-izing Your Content?

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Argo, which won the Best Picture Oscar, the filmmakers followed what I now call the Argo rule: Lure them in, keep them engaged end-to-end, and keep them talking about you long after it is over. Your corporate storytelling can do the same.

  • #SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Catch the first-ever WhatsApp music video (by Katy Perry), Twitter's latest social TV moves, a GIF library from Reddit, the latest community management gaffe... this time from Domino's, and when to Vine vs. when to Instagram. Also, if you're a Breaking Bad fan, we'll wrap up with a treat just for you. Skim to break social.

  • Top Back-to-School Paid Search Keywords

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    "Textbooks" was the top back-to-school paid search keyword last summer for both spend ($829,857) and impressions (18,866,205), according to a recent analysis by AdGooroo.

  • Five Tips for Creating Customer Relationships That Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Strong customer relationships drive sales, sustainability, and growth, especially in today's economy. Regardless of your industry, follow these five tips for stronger and healthier customer relationships.

  • Eight Tips for Creating a Great LinkedIn Business Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Is your LinkedIn business page up there with the best? It should be... After all, it's a sought-after online destination for business networking, hiring, and even financing.

  • What B2B Sales Winners Do Differently

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The No. 1 factor that separates B2B sales winners from their challengers is that they educate buyers with new ideas and perspectives, according to a recent report.

  • Think Like a Rock Star: Author Mack Collier Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Author Mack Collier talks to Marketing Smarts about his book Think Like a Rock Star and the ways companies can meaningfully connect with their best customers (and biggest fans).

  • How to Create Your Hourly Rate for Digital Marketing Services

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated billable rate.

  • It's a Shame You Chose That Name: The Six Biggest Naming Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: None

    Naming your new company or product is a huge opportunity. Get it right, and you could put your brand on the map, generate buzz, and spark interest among customers. Get it wrong, and you might render your brand invisible—or call attention to it for all the wrong reasons.

  • The Impact of Gmail's New Tabs Feature on Email Read Rates

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The rollout of Gmail’s new Tabs feature, which organizes inbound messages by category, has not significantly affected how many marketing emails most consumers read, according to a recent study.

  • Build an Award-Building Blog in Less Than a Year [Visual Sketchnotes]

    Article

    CONTENT TYPE: Article | TOPIC: None

    In a recent Marketing Smarts podcast, Ian Cleary shared tips about content creation, blogging tools, and building a blog audience. Here's a look at his suggestions—in the form of visual sketchnotes.

  • Email Best-Practices for Developing and Maintaining Crucial Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: None

    Here are three sets of email best-practices for turning prospects into actual customers, extracting value from active customers who eagerly make purchases, and retaining customers for the long term.

  • How Using Tablets as Sales Tools Boosts Productivity, Profits [Video Infographic]

    Video

    CONTENT TYPE: Video | TOPIC: None

    With more and more sales reps using their mobile devices during sales calls, CSOs and CMOs have been scrambling to find ways to capitalize on the trend.

  • 10 Super Powers of the World's Greatest Social Media Marketer [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Need to hire staff to help make social media marketing part of your brand experience? Make sure the folks you choose possess these 10 super powers.

  • Webinar Benchmarks, Trends, and Best-Practices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although most webinar registrants sign up within a week of the scheduled date, starting promotions more than seven days before the event can still increase audience size up to 36%, according to a recent report.

  • Make Sure Your Emails Are Wicked Smaht [Slideshow]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Though we can't eliminate emails from the business world, we can strive for smarter ones (or "smahter," as they say here in Boston). Consider these 10 tips for wicked smaht communications.

  • In Content Marketing, 'People Buy on Emotion and Rationalize With Logic' Is a Mistake (Pt. 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    The saying "people buy on emotion and rationalize with logic" has been around so long that people rarely question it. But in content marketing, you need to question it. Otherwise, you run the risk of either not providing people the right information or—worse—alienating your audience.

  • Top B2B Content Marketing Trends in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey.