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  • Twerk Your Content: Drive Viral Distribution of Your B2B Content Using Advocates and Influencers

    Article

    CONTENT TYPE: Article | TOPIC: None

    Conventional wisdom has it that B2B content is workman-like: stolid, dependable, and certainly not as sexy as its B2C counterpart. So is it nevertheless possible to make B2B content twerk, not just work?

  • Mary Meeker's 2014 Internet Trends Predictions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Internet growth, estimated at less than 10% for this year, is gradually slowing, and the biggest increases in usage are now in difficult-to-monetize developing markets, such as India, Indonesia, and Nigeria, according to Mary Meeker's 2014 Internet Trends Report.

  • #SocialSkim: Meeker's State of the Internet, #YesAllWomen, LinkedIn Fails, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Mary Meeker's state of the Internet, #YesAllWomen, LinkedIn headline do's and don'ts, and how Twitter might breathe new social life into the Billboard charts. Do read on. Don't skip your week's dose of skim!

  • How to Develop a Mutually Beneficial Relationship With Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing and sales teams function best when in sync, but too often the two are opposed. If that's how it is at your company, here are six ways to change the unhealthy paradigm.

  • What the Good Judgment Project Can Teach Marketers About Product Recommendations

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Good Judgment Study found that predictions by large groups of people are more accurate than even those of experts. Here's how that applies to you.

  • The Companies With the Best (and Worst) Customer Service Ratings

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    USAA has earned the highest customer service ratings from US consumers for the second year in a row, according to a recent report from Temkin Ratings.

  • Multichannel Marketing in E-Commerce: Critical Today

    Article

    CONTENT TYPE: Article | TOPIC: None

    No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing.

  • Does Consumer Awareness Matter for B2B Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Business decision-makers are 10% more likely to consider B2B brands that consumers know and feel connected to, according to a recent report from Siegel+Gale.

  • Don't Be This Person on LinkedIn: Headline Don'ts and Do's

    Article

    CONTENT TYPE: Article | TOPIC: None

    What impression is your Professional Headline on LinkedIn giving your viewers? After all, a Professional Headline is like your career's one-line elevator speech. Here's a look at some horrendous headlines and a few headlines that work.

  • Five Components of Measuring Return on Customer Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Before embarking on a return on customer engagement strategy, you must implement these five key components to ensure relevant, timely, and accurate measurement—ultimately, of future business performance.

  • MOOCs for Marketing: Matt Grant Returns to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Former Marketing Smarts host Matthew T. Grant returns to talk with Kerry O'Shea Gorgone about developing online courses as a form of content marketing for your business.

  • Eye-Tracking Study: How Consumers Use Mobile Apps

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which types of content do people spend the most time viewing on mobile apps? Should publishers present images first? How much does load time affect engagement?

  • The Top 25 Marketing Influencers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    The biggest influencers in marketing? Here are the top 25, according to InsideView. Take a look for a dose of inspiration for your own marketing.

  • Are You Wasting Your Time on Twitter? Four Ways to Make It Count

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter.

  • Is Your Data Any Good? Six Questions to Help Score Your Data Resources

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are all your data sources worth the investment of time and money? These six questions will help you determine which sources produce the best data for your business.

  • What Makes an Ad Go Viral Online?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed well online, and which did not.

  • A Day in the Life of a Marketer: Take Our Poll

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You could win a $100 Amazon gift card just for giving us a glimpse into what your day looks like as a marketer.

  • Improve Success by Adopting These Three KPI Categories

    Article

    CONTENT TYPE: Article | TOPIC: None

    Outdoor sports are in full swing, and even athletes who aren't planning to compete are honing their workouts. Which made me realize that three key metrics categories we apply in sports also apply to marketing.

  • Finding a Place for People in Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Automation presents important opportunities for marketers. But organizations that ignore the role that human beings play in the marketing automation process risk leaving both money and market share on the table.

  • #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the point.)