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  • The Opt-Out Email List: To Send or Not to Send?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The Scenario: You want to email a list of people who have not opted in to get email from you (i.e., you have an email "opt-out" list).

  • Email Open Rates and Click Rates Fell in 2Q13

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email open rates decreased 8.3% in 2Q13 from 1Q13 levels, but increased 11.5% over the equivalent period in 2012, resulting in an overall average open rate of 28.5%, according to Epsilon's quarterly email trends and benchmark report.

  • The State of B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Want to know the state of B2B content marketing in North America? The following infographic highlights the findings of a new B2B content marketing study from MarketingProfs and the Content Marketing Institute.

  • #SocialSkim: Social Media This Week, Including Facebook's Media Partners, Algo Changes

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It was a big week for social and social TV. Read the latest on Twitter and Comcast's "See It" button for TV shows, Facebook's new media partners and newsfeed algo changes, and Taco Bell's Snapchat story. Also, ever wonder what a Twitter Card is? We'll tell you.

  • Four Things Marketers Should Know About the New General Solicitation Rules

    Article

    CONTENT TYPE: Article | TOPIC: None

    Private companies and investment firms are no longer forbidden from advertising that they are seeking investors. But their marketers and PR professionals still need to stay on the right side of the law.

  • Mobile Sites of Most Top Brands Are Slow to Load, Not Optimized

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Pages on the mobile websites of Fortune 100 companies take five seconds on average to load, much longer than Google's recommendation of one second or less, according to a recent report by The Search Agency.

  • Should You Be Worried About Google's Hummingbird Update?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the last few months Google has secretly rolled out an algorithmic update called "Hummingbird." Upon hearing of it, many in the SEO community panicked...

  • What Google Hummingbird Means for Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google has delivered a one-two punch in the past few weeks, announcing that organic keyword data will no longer be available and that it has released the Hummingbird update.

  • Social Media Spam Up 355%

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    During the first half of 2013, there was a 355% growth of social spam on the typical social media account, according to a recent study by Nexgate.

  • Forget the Funnel, Use the Sales Radar to Find the Invisible Sale

    Article

    CONTENT TYPE: Article | TOPIC: None

    I once had to call on a prospect 52 times before we were invited to pitch. But the last client I picked up at my current firm took exactly one call and a meeting over beers. Exact same result. Far less effort and expense.

  • The Other C Word: Your Key to Great Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most content marketing is intelligent and strategic and professional. But it's also a bit... limp. Middle-of-the-road. Safe. It's lacking the "C word." But Ann Handley pointed out it's lacking something else, too.

  • Persuasive Presentations: Communication Expert Nancy Duarte Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Presentation expert Nancy Duarte shares tips for creating marketing presentations that persuade, and talks about how she and her husband disrupted the graphic design industry with the startup they ran out of their California apartment.

  • Content Marketing Trends 2013: Video Popular, Blogs Valued, Social Measurement Lacking

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly half of companies (46%) now have formal content marketing strategies, and 37% are considering such strategies, according to a recent survey.

  • Who Do Digital Consumers Trust With Their Personal Data? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Digital consumers often give personal data to retailers, banking institutions, and healthcare organizations. But who, and in which industry, do consumers trust the most?

  • Seven Tools for Finding Great Content to Share

    Article

    CONTENT TYPE: Article | TOPIC: None

    Not enough time to find the best content to share with your audience? Too many articles to read to keep up with what's going on in your industry? These seven low-cost tools will help you to find and share great content.

  • How B2B Marketers Use Twitter: Top Content Sources, Most Retweeted Handles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Industry media sites are the most common source of content shared by B2B marketers on Twitter, accounting for 62% of all content shares, according to a recent analysis by Leadtail.

  • Can Marketing Automation Work for Your Company?

    Article

    CONTENT TYPE: Article | TOPIC: None

    I hear a lot of excuses about why marketing automation won't work: My company is too small; my product is too transactional; my leads don't respond; my porridge is too cold...

  • Inside the C-Suite's Mind: Top Challenges and Opportunities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    C-suite leaders say changes in technology are dramatically affecting their operations and forcing them to overhaul every aspect of their business, according to a new report by IBM.

  • How to Do Responsive Web Design Right [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    If your company hasn't yet considered using responsive Web design, you might well want to, especially if many of your website visitors are using mobile devices to access your site content. Any many probably are...

  • #SocialSkim: Social Media This Week, Including Social Sales and Social ROI

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the skinny on the job-quitting video that went viral... and the shafted company's viral-worthy response. See how Breaking Bad's finale played out online... and among brands. Learn to build your social ROI. And find out what playlist preferences tell us about (what else?) buying preferences. Skim to the beat of the sales drum.