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  • The Four Types of Small Business Technology Buyers [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Technology buying decisions made by small businesses are influenced more by attitudes and beliefs than by demographic factors such as industry, revenue, and years in business, according to a recent report from Infusionsoft.

  • How to Uncover Confusion in Your Conversion Funnel: Article 2 of 4

    Article

    CONTENT TYPE: Article | TOPIC: None

    Just how do you optimize your funnel, and shuttle visitors quickly along their way to the experience that will turn them not just into a conversion but into engaged users who love your product and spread the word to their friends?

  • The State of Video in 2013 [Video Infographic]

    Video

    CONTENT TYPE: Video | TOPIC: None

    This video infographic about the state of video marketing and its growth within social media channels provides facts and figures about the growth of video, its consumption on mobile devices, and what these numbers mean for marketers.

  • 15 Tools That the Most Successful Entrepreneurs Use [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    A marketer may feel overwhelmed by the huge selection of business tools. Fortunately, the following infographic highlight experts' favorites, so marketers can whittle down their options and choose.

  • Yahoo Is Top US Web Property; Google Still Rules Video, Search

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Yahoo's network of websites had more unique monthly visitors last month than Google's for the first time since May 2011, according to recent data released by comScore.

  • Three Deadly Reasons Most Websites Fail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although websites were introduced over 20 years ago, the vast majority still function on old-school paradigms. Here's where most websites are getting it wrong—and how you can get it right with your own site.

  • Mobile Email Benchmarks and Trends by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a recent report by Yesmail Interactive.

  • Responsive Web Design: The Next Great Hope or All Hype? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Using Responsive Web Design, you can adapt website layouts to various device types. So why isn't every company using it? Here's an infographic that looks at the pros and cons.

  • How to Build an Effective Conversion Rate Optimization Plan: Article 1 of 4

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do you know where to start when jumping into website optimization? As easy as crossing the street, building a testing strategy oriented to the needs or your users all starts with stop, look, and listen.

  • #SocialSkim: Social Media This Week, Including Facebook's Big Plans, LinkedIn and Teens

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Just when you think you get social, it changes again. (That's part of its charm.) See two examples of subversive social culture, Facebook's plans to bring internet to the 'net-less, LinkedIn's quest for teens, Diesel's Tumblr cattle call, and—our favorite—technology that puts call-to-action buttons right inside your GIFs (or other social imagery of choice). Skim to transform social into sales.

  • College Millennials Get Frugal [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three quarters (80%) of US college students describe themselves as more cost-conscious this year than a year ago, according to a recent survey by Fluent.

  • Marketing Operations: Pit Crew or Service Station?

    Article

    CONTENT TYPE: Article | TOPIC: None

    A good way to think about your marketing operations function is that it could operate either as a pit crew or as a service station. Both maintain and support a car's (or Marketing's) performance, so what's the difference?

  • Five Tips for Painting a Clearer Marketing Ops Picture With Data Visualization

    Article

    CONTENT TYPE: Article | TOPIC: None

    To portray data effectively, use simple and informed graphs to reveal the story behind the data. This article focuses on how to apply data visualization techniques in marketing operations to make a real impact.

  • Online Shopping Cart Abandonment Rates [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Shopping cart abandonment remains a major challenge for businesses online, with abandonment rates in the second quarter of 2013 averaging 75%, according to a recent report by SaleCycle.

  • Just Because Day: Do Something for the Fun of It (and Stretch Your Marketing Muscles)

    Article

    CONTENT TYPE: Article | TOPIC: None

    August 27 is Just Because Day, so you have a week to think about doing something differently in your marketing... just because. No need for drastic change; just do one thing differently. You may find unexpected opportunities.

  • Social, Mobile, and the Future of Sports Marketing: Michelle Andres of the Baltimore Ravens Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michelle Andres, vice-president of digital media for the Baltimore Ravens, explains how the organization rose to social media prominence in the NFL and turned its official website from a lonely afterthought into the online destination for fans.

  • Google Is Rewriting the Rules of Email Marketing in Its War With Facebook. What Can Marketers Do?

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the last two months, Google has trampled on the rulebook with the introduction of its Promotions tab in Gmail and the addition of email-style advertising. Here's what you need to do to prepare.

  • Email Marketers, Start Thanking Google for the New Gmail Interface

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the past few weeks, email marketers have been criticizing Gmail for its new interface. Some are saying that it's delivering a "spammy" experience for users, while others are sounding the alert that Gmail open rates have already started to decline.

  • Email Open and Click Behavior by Gender and Income

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Men are likely to open emails throughout the day, whereas women are more likely to have limited windows of time to check their inboxes, according to a recent report by SimpleRelevance.

  • How Do You Measure Content Marketing? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    How do you know which pieces of content are working well for your business? The following infographic by Brandpoint walks marketers through the process of measuring their content marketing and explains why each step is necessary.