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  • Digital Loyalty: You Built It. What's Next? Part 5 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    In the final installment of this five-part video series on Digital Loyalty, experts from The Buddy Group and Badgeville explore key considerations of a consumer loyalty, incentive, or rewards program, including achieving sustainability and promoting loyal participants with status rewards.

  • Snackable Content: The Key to Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether it's listening to an iTunes 30-second free snippet or grabbing a snack pack of chips, people like to sample. Apply that idea to marketing, and learn why it pays to create consumable, snackable content.

  • Women, Older Adults Now Own Most E-Readers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    After being embraced early on by young adult men in the US, e-readers have become increasingly popular among women and older adults, according to a new report by Nielsen. Though tablet ownership is still dominated by men, growing numbers of older Americans are buying the portable devices.

  • 5 Tips for Social Couponing Bliss

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Jason Miller shares 5 ideas for making sure that your business takes advantage of the social couponing craze.

  • The Future of Marketing Is Crowdsourced

    Article

    CONTENT TYPE: Article | TOPIC: None

    Your customers will soon wield more and more power, becoming the most powerful communications channel. Are you ready for the new world of marketing? Learn the five keys to building a crowdsourced future..

  • Brands' Facebook Pages Strengthen Customer Perception

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    One-quarter (25%) of online Americans strongly agree that a brand's presence on Facebook signals that it's interested in hearing what customers have to say, and another 51% somewhat agree with that statement, according to a survey from Polaris Marketing Research.

  • 4 Ways to Show Interest in Your Buyers: Lessons from Bono

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo shares tips inspired by Bono in how to be more interested in customers rather than have business be just all about you.

  • Why Sales Needs Fewer Leads From Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Buyers are now driving the buy/sell process once controlled by field sales, causing sales teams to miss their targets. But high-volume lead generation won't help. Here's why a "less is more" approach is the answer.

  • Which YouTube Partners Drive Most Viewership?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ranked by videos viewed, gaming-focused entertainment network Machinima was the most popular YouTube video partner among male audiences in July 2011, delivering an average of 18.5 videos per male viewer during the month, according to data from comScore Video Metrix. VEVO led the way among female audiences with an average of 15 videos viewed per female viewer in July.

  • Know the 6 Stages of Your Customers' Purchase Process

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Gary Gebenlian shares the different stages of your customers' purchasing process so that you can better reach them.

  • There's No One-Size-Fits-All Internet: Why Audience Should Determine Website Design

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you know your audience? If you're taking a one-size-fits-all approach to website design, you could be alienating your core customers. Make sure you learn your audience's Web-usability priorities, behaviors, and preferences.

  • Brands Betting Big on Social, Email, Content Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As marketers gear up for the fourth quarter, the busiest time on their marketing calendars, nearly two-thirds (63.4%) say they are planning to increase focus on social media over the next 12 months, while nearly one-half plan to increase focus on email (45.5%) and content marketing (45.3%), according to a new survey from Bizo.

  • Can We Have Sites Without Annoying Pop-ups & Ads, Please?

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses how annoying and pointless pop-up ads are and expresses surprise that businesses still use this attention-seeking ploy.

  • 25 Keys to Getting Waaaaay More Out of Your Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media marketing can broaden your reach, enable you to engage your audience, and help you create raving fans if you use it the right way. So why are so many businesses still treading water with social media marketing?

  • The Five Rules of Great Radio: Rule 3 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Stories are what language is built around. They make people lean forward and listen. And if you want your marketing and advertising to be much more engaging, use storytelling.

  • Android Stats: Apps Twice as Popular as Mobile Web

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Android owners in the US spent an average of 56 minutes per day interacting with the Web and apps via their phones in June 2011 and of that time, two-thirds (67%) was spent using mobile apps while one-third (33%) was spent browsing the mobile Web, according to a report from Nielsen Smartphone Analytics.

  • Marketers: Call Them Agents of Change

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Helena Bouchez interviews another Daily Fix blogger Elaine Fogel about the importance of letting clients know that change is necessary for business growth.

  • Loyalty: Getting Internal Buy-In and Gauging External Success, Part 4 [Video]

    Video

    CONTENT TYPE: Video | TOPIC: None

    Part four of this five-part video series on digital loyalty explores new stats about consumer loyalty behaviors; how to convince internal stakeholders about the benefits of loyalty platforms; and why consumer loyalty has become more accountable than ever.

  • Potential Customers Are Telling You How to Market to Them!

    Article

    CONTENT TYPE: Article | TOPIC: None

    The key to achieving high rankings in search and creating buzz in social media is solid content. Fortunately, the Web provides free marketing data that can help you create relevant subject matter and learn about your customers.

  • Smartphone Users Frustrated With Mobile Web Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many mobile users are unsatisfied with the mobile Web experience: 18% of smarphone users say their recent mobile browsing experiences have been frustrating and 70% describe their experiences as "just OK," according to a new survey from Modapt and Morrissey & Company.