FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • How to Write Like the Robots Can't

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Good marketing writing matters more than ever—generative AI tools have made that clear. Because while AI can "write"—it can't write like you can! Ann Handley, chief content officer at MarketingProfs, shares her insights to where AI can help you with writing, when you shouldn't involve AI at all, and how your creativity is your unique strength.

  • Optimizing Your Site: How to Write for Google and the Reader

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: SEO

    Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • How to Write Persuasive Blog Posts: A Template

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.

  • The Everybody Writes 2 Book Launch Bash!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."

  • ChatGPT: Marketing Dream or Marketing Disaster? Chris Carr on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.

  • Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves.

  • The Top 4 Threats to Creative Copywriting and How to Overcome Them

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.

  • Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.

  • Book Marketing Basics: Advice for Authors

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to get your next book not merely published and reviewed but actually sold? Marketing plays a key role in that goal. But, you don't have to be a marketing expert. You just need to apply marketing basics.

  • Five Journalistic Principles That Are Key to Creating Killer Marketing Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.

  • Better Writing Will Not Fix Your Content. Here's What Will.

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There's a reason we don't write poetry to convince prospects to buy our products (although how fun would that be?). B2B content needs a lot more than beautiful writing to work the way it's supposed to.

  • The Most Important Skills for B2B Tech Marketers

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    B2B technology marketers say "soft" abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks.

  • Don't Bore Me With Your Blog

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's wrong with most blogs? They're too chatty. Too rambling. They lack passion. If you're going to blog, become an expert on something. This is especially important for blogging in the business world. Think content, not rambling comment. Get the full story.

  • What You Need to Do to Become a Thought Leader

    Article

    CONTENT TYPE: Article | TOPIC: None

    Let's take a look at three content delivery approaches you can use to launch a thought leadership campaign for yourself or the executives you advise.

  • Empowering B2B Marketing Teams With an AI Content Process | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Artificial Intelligence

    If you're a marketer looking to supercharge your strategies with AI, buckle up, because this episode is a goldmine of insights.

  • Struggling to Write Effective Whitepapers? Here Are Five Steps for Planning One

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Whitepapers can be a headache to create, even if you have the resources. To make the actual writing process less of a hassle, it helps to have a plan first.

  • Five Ways to Determine Whether You Should Bring Search Marketing In-House

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is it time for your company to jump on the in-house bandwagon? Managing a successful paid and organic SEO campaign takes a dedicated staff, a savvy SEO plan and the time to make it happen. If your company is sitting on the in-house versus outsourcing fence, here are some tips to help you decide. Get the full story.

  • How To Beat Writer’s Block

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    There are a number of tricks we can use to beat the affliction, and they work for pretty much everything from an email to a brochure or business proposal.

  • 10 Ways to Make Your Blog Less Sucky

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.

  • 'Don't Tase Me, Bro!' Or, How I Got an Engineer to Write a Whitepaper

    Article

    CONTENT TYPE: Article | TOPIC: None

    For some of us writerly types, content comes easy. But extracting copy from others is like pulling bad teeth. But it needn't be. Use these winning strategies to unleash the inner writer in even your most reluctant team members.