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  • COVID-19 Impact on Business, and Digital Marketing Initiatives [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    COVID-19 pandemic-related shutdowns have affected a host of industries and sectors in various ways. Part of the fallout has been the change in Web-use behavior, as well, along with digital marketing initiatives by major search and social media platforms. This infographic offers an overview.

  • PR Industry Survey: The Tactics and Skills Rising in Importance

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script.

  • How to Identify and Avoid Survey Response Bias [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    We often use surveys to gain an understanding of how our customers think and feel about our product or services. But a poorly crafted survey is vulnerable to response bias, which causes participants to answer questions inaccurately. Here's how you can minimize response bias.

  • Would People Rather Watch an Ad or Share Their Email Address?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most Americans say they would rather watch a 30-second advertisement in exchange for free content than share their email address with a company, according to recent research from BuzzStream and Fractl.

  • COVID-19 and Email Marketing: What to Do When Reopening Is on the Horizon

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    With some version of reopening on the horizon, marketers are having to rethink their marketing efforts, especially email—since so many of us have been relying on digital communication more than ever. What should our approach be now?

  • The Value That Creatives Bring to Business Results [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Although creatives know that their work creates tangible results for businesses, their work has often been undervalued by their more business-minded colleagues. Yet businesses are increasingly recognizing the value of creativity for achieving business objectives.

  • What B2B Buyers Want From Tech Vendors Right Now

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Buyers of B2B technology products and services say what they most want right now from vendors is information about how to get the most out of the solutions they already own, according to recent research from LeadMD.

  • Five Best-Practices for B2B Social Media Influencer Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    B2B influencer marketing has become "a thing"; it is alive and well and available to use as a tactic in your marketing strategy. Based on research and experience, here are five best-practice recommendations.

  • Search Trends During COVID-19 and the Exit Phase [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Search data can be used to better understand audiences and make predictions for the near future. As some parts of the world begin to reopen their doors, what might the COVID-19 exit phase look like based on what search data is telling us?

  • Five Ways to Keep Marketing Even If Your Marketing Budget Is Quarantined

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The true economic fallout of the current coronavirus crisis is far from certain, and many marketers have been asked to freeze all nonessential spending. If you're one of those marketers, your budget may now be sheltering in place alongside you. But you can, and must, keep marketing.

  • Why Innovation Must Be Your Agency's First Priority

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must—constantly, continually, and rapidly—adapt to change and innovate.

  • SEO vs. Google Ads: Which Approach Is More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Professionals who use search engine optimization (SEO) and Google Ads say both approaches are effective; but, if forced to pick only one, most would choose Google Ads, according to recent research from BestSEOCompanies.com.

  • Why a Picture Really Is Worth a Thousand Words According to Neuroscience

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    In today's digital marketing landscape, many marketers still downplay the importance of images. Yet decades' worth of scientific research consistently demonstrates that people are much better at remembering pictures than words. Visuals just might be the most important marketing tool we have.

  • Account-Based Marketing Ad Match Rates Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Account-Based Marketing

    There are two ways to run ABM ads: by matching contacts, and by matching accounts. Both ways are valid, but each has its pitfalls—as well as its own match-rate metrics. This infographic explains it all.

  • How COVID-19 Is Impacting Marketers' Branding Strategies

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder.

  • LinkedIn Stories Is Almost Here: Will It Reinvent the B2B Social Media Landscape?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    LinkedIn has been testing a new conversational format—LinkedIn Stories—to be released "soon." So, what does the introduction of LinkedIn's own version of Stories mean? Will it "kickstart conversations" and "nurture relationships," as LinkedIn hopes?

  • Agile Marketing FAQs: Teams, Meetings, Leadership, Measurement, More...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in.

  • A Direct Effect: Direct Mail + Digital = Better Marketing Results [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Demand Generation

    How are marketers supposed to cut through the clutter when email response rates hover around 1%? All it might take is an offline nudge with the help of direct mail. Direct still works. It works better when combined with digital.

  • Eight Common Campaign Management Mistakes Agencies Make

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn spend off, and offending target audiences, according to recent research from Morphio.

  • How to Create a Content Strategy for COVID-19 (or Other Crises) in Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    If this pandemic has blindsided your business, you've been asking questions like these: How should we talk to our prospects and customers? Should we ditch our editorial plans, or stay the course? Is content promotion still acceptable, or is it a definite no-no? You need a content strategy for this crisis.