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CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.
CONTENT TYPE: Chart | TOPIC: Public Relations
Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.
CONTENT TYPE: Chart | TOPIC: Email Marketing
The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.
CONTENT TYPE: Chart | TOPIC: Career Development
The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half.
CONTENT TYPE: Infographic | TOPIC: Marketing Content
This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive visuals.
CONTENT TYPE: Chart | TOPIC: Marketing Management
The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.
Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.
How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.
CONTENT TYPE: Infographic | TOPIC: Branding
TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults in general.
Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai.
CONTENT TYPE: Chart | TOPIC: Event Marketing
Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.
Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.
CONTENT TYPE: Infographic | TOPIC: Career Development
Seattle is the most innovative city in America, according to a recent report from The Fabricator.
CONTENT TYPE: Podcast | TOPIC: Advertising & Promotions
George B. Thomas and Arsen Avakian dive into the end of third-party cookies and how it affects digital advertisers, as well as how important it is to connect to people's emotions during their buyer's journey—even more so than collecting data. Are you ready to have a third-party cookie conversation?
CONTENT TYPE: Article | TOPIC: Measurement & Analytics
The first part of this article series identified what factors contribute to the dark funnel—a (spooky) place where prospects learn about your company without your knowledge. This second part offers concrete steps you can take to start obtaining data from the dark funnel.
Making campaign results sound impressive to management is difficult enough in itself; you don't need added hurdles. But if you do run into problems, this article will help you resolve them.
Almost two-thirds (65%) of marketers who run direct mail campaigns say the performance of such campaigns has improved over the last 12 months, according to recent research.
CONTENT TYPE: Chart | TOPIC: Branding
The five most valuable global brands in the end of 2022 are all technology brands, according to recent research.
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