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  • Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC.

  • How do people tend to start and end their email messages? To find out, Preply surveyed 1,005 Americans about their email habits.

  • B2B go-to-market teams that use intent data—information generated by potential customers' online research and content-consumption activities—are much more likely to report being successful with their strategies, according to recent research.

  • What brand do people complain about most in different countries around the world? To find out, Merchant Machine evaluated tweets containing brand names for positive or negative tones using an AI sentiment analysis tool.

  • From privacy features to dark mode options, email marketing has become much more complex over the past decade. Marketers need to be open to continual change.

  • Salespeople say the biggest challenges they are facing in the sales process are budget constraints, economic factors, and connecting with potential customers, according to recent research from Vidyard.

  • Data-driven marketing works if your data is high-quality. But what if it isn't? A data audit can save your campaigns.

  • Global ad revenue for TikTok is forecast to jump by 51.7% year-over-year in 2023 despite the wider ad market slowing, according to recent research from WARC.

  • The podcast audience in the United States has more than tripled in size over the past decade, according to recent research from Edison Research.

  • Visitors to business websites encounter frustrations such as slow load speeds and nonresponsive elements in more than a third of their sessions, according to recent research from Contentsquare.

  • Facebook is by far the social platform Americans say they use most often, but its popularity is waning and use varies widely among different age groups, according to recent research.

  • Americans say work-from-home options are one of the things they value most in a job—second only to a competitive salary, according to findings from a survey of 1,002 full-time workers from across the United States.

  • Even among the proliferation of AI and tech tools, focusing on business goals and the marketing side of SEO strategy is the way to win. Here's why that's the case.

  • Is the AI-powered ChatGPT tool any good at writing B2B articles about technology topics? To find out, Midas Touch Consultants had it write 50 articles based on outlines.

  • When searching for content related to B2B vendors, senior leaders at enterprise tech companies say they are most concerned with whether the information will help them meet a specific goal, according to recent research.

  • This infographic explores common "dark patterns," or tactics that e-commerce websites use to trick online shoppers into completing actions that benefit the brand more than the customer.

  • Marketing strategy is often thought about in terms of where the market is going and how best to satisfy the changing needs of the market. Rarely is time spent analyzing one's own company. But doing so is the only way to ensure consistent success.

  • Which words and phrases do people use most often when conducting online searches? To find out, Frontier surveyed 1,000 Americans of all ages.

  • There's not much value in a whitepaper if otherwise valuable information is hidden by bad design. Here are five things to avoid.

  • B2B buyers say they want chatbots from vendors to provide accurate and relevant answers—and to provide those answers very quickly, according to recent research from Conversica.