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CONTENT TYPE: Chart | TOPIC: Marketing Content

Senior executives say the top reasons thought leadership content tends to fail are faulty methodologies and a lack of internal buy-in, according to recent research from Bospar and Reputation Leaders.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.

CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.

CONTENT TYPE: Infographic | TOPIC: Branding

Apple is the most valuable brand in the world in 2023, with a brand value of $880 billion, according to Kantar BranZ's annual ranking of the world's most valuable brands.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti looked at data from March and April, 2023.

CONTENT TYPE: Infographic | TOPIC: Branding

AI, healthcare, metaverse, matrimonial, and canned fish brands have been among the biggest disruptor brands this year, according to the 2023 Breakthrough Brands report from Interbrand and Vox Media.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

Do audio formats such as radio, streaming, and podcasts have different core audiences? To find out, Edison Research looked at data from its Share of Ear study, which was based on a survey of more than 4,000 people in the US age 13 and older.

CONTENT TYPE: Chart | TOPIC: Email Marketing

Many email marketers say their campaign production is significantly slowed down by having to continually collect feedback from stakeholders and get buy-in, according to recent research from Litmus.

CONTENT TYPE: Chart | TOPIC: Artificial Intelligence

Can AI do a decent job of rewriting the taglines of popular brands? To find out, Quality Logo Products had an artificial intelligence program rewrite 50 slogans and then surveyed 1,007 Americans to see if they liked the original or AI-generated one better.

CONTENT TYPE: Chart | TOPIC: Career Development

Which skills are the most common for B2B marketers to list on their LinkedIn profiles? To find out, researchers at the professional social network examined LinkedIn 2023 data for marketers who work for 1,000 B2B companies around the world.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic from Oberlo covers 10 statistics that highlight the value of digital video for marketers.

CONTENT TYPE: Chart | TOPIC: Career Development

How long have chief marketing officers been on the job at large enterprises and advertisers? What are the backgrounds of those CMOs? To find out, Spencer Stuart looked at the data.

CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

This infographic looks at the dangers of dirty data, the different types of dirty data, and the steps you should take to clean your data.