Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Search | ELEMENT: Communicate
Paid search ad campaigns can be the fastest way to generate leads. The challenge, however, is to ensure healthy cost per acquisition (CPA). Here are eight techniques you can use to boost conversions while reducing CPA.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
This guide includes costs to consider, metrics to monitor, and formulas to use so you can determine whether your content marketing campaigns are producing the ROI you want.
You have data, but that doesn't mean you have actionable intelligence. Knowing how to report on that data is what helps you tell the stories you want to share. And the process might be simpler—and more enjoyable—than you think.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Most marketers do not have a standardized process for measuring the return on investment of their sponsorships, according to recent research from the Association of National Advertisers (ANA) and Marketing Accountability Standards Board (MASB).
Marketers say technology and data challenges are the biggest barriers to successful marketing attribution, according to recent research from Ascend2.
CONTENT TYPE: Course | TOPIC: Content | ELEMENT: Analyze
Rubber, meet road. This is the course you need to determine just how well your campaigns are working. Learn how to set up your data for easy analysis. Understand how to optimize your campaign in real time. And finally, report key findings (and stellar results!) to the stakeholders in your organization. Strap on your seatbelt, because you're going places.
CONTENT TYPE: Course | TOPIC: Account-Based Marketing | ELEMENT: Analyze
Collecting data, interpreting information, adjusting your course, and presenting information play a role in any marketing campaign. But precisely what you want to measure is just a little different with account-based marketing.
CONTENT TYPE: Course | TOPIC: Email | ELEMENT: Analyze
Email marketing gives you a massive number of opportunities for testing. And that means endless ways to tweak and improve your results. But you need to know how to gather, analyze, and interpret the data into clear, actionable marketing insights.
CONTENT TYPE: Course | TOPIC: Demand Generation | ELEMENT: Analyze
Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then we need to talk.
Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Analyze
With so many metrics to be measured, how can marketers focus their energy on the most important ones? Tracking and improving these five KPIs can have a big impact on your marketing success.
CONTENT TYPE: Sponsored Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
How can you accurately measure Marketing's contribution to the final sale? Learn about 3 attribution models and their pros and cons to find the best one for your business.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan
Is your content marketing strategy working as hard as it should be and achieving your goals? Here's how to audit your content to ensure it's moving your customers—and your ROI—in the right direction.
B2B marketers say they value lead and engagement metrics more than their business leaders do, according to recent research from Spiceworks.
These four steps will help you make sure your goals are measurable and, most important, revenue-driving.
CONTENT TYPE: Article | TOPIC: Websites | ELEMENT: Analyze
You've been testing CTAs and landing pages, but now what? Here are 10 lesser-known—but highly effective—tactics you can use to increase website conversions.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Plan
Is your data as clean and fresh as it can be? If not, your campaigns may be underperforming. See what you're missing out on and how to cleanse your data.
The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.
ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing.
Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience.
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