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CONTENT TYPE: Chart | TOPIC: Martech

Americans age 50 and older have increasingly embraced technologies such as smartphones, smart televisions, and social media over the past few years, according to recent research from AARP.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Among their many marketing and media capabilities, senior marketers are most confident in their ability to target customers and are least confident in their third-party data analyses, according to recent research.

CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

This infographic looks at the signals prioritized by the algorithms of six of the most used platforms: Google, YouTube, Instagram, TikTok, LinkedIn, and Facebook.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those materials away, according to recent research.

CONTENT TYPE: Chart | TOPIC: Public Relations

Public relations professionals are much more likely to say they are politically progressive compared with the general population of the United States, according to recent research from the NYU School of Professional Studies and PR Week.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Which groups are overrepresented and underrepresented in video ads? To find out, Extreme Reach analyzed more than 1 million video ads deployed to linear and digital platforms in North America in 2022.

CONTENT TYPE: Chart | TOPIC: Marketing Strategy

Senior marketers say demands for ROI, work-from-home issues, and macroeconomic concerns are among the many work worries that keep them up at night, according to recent research.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Marketers say their top concern about Twitter is that hate speech will become more prevalent, according to recent research from Capterra.

CONTENT TYPE: Chart | TOPIC: Public Relations

Members of the media say the characteristic they appreciate most in PR professionals is understanding what journalists need, and the characteristic that needs the most improvement is also understanding what journalists need.

CONTENT TYPE: Chart | TOPIC: Email Marketing

The average amount of time people spend reading an individual email has steadily declined over the past four years, according to recent research from Litmus.

CONTENT TYPE: Chart | TOPIC: Career Development

The median starting salary for a corporate chief marketing officer in the United States is expected to be $175,500 in 2023, according to recent research from Robert Half.

CONTENT TYPE: Infographic | TOPIC: Marketing Content

This infographic presents the graphic design trends Venngage believes will dominate in 2023, including motion graphics, 3D elements, and inclusive visuals.

CONTENT TYPE: Chart | TOPIC: Marketing Management

The marketing and advertising industries are steadily becoming more ethnically diverse, though some segments are still significantly underrepresented in senior-level positions, according to recent research.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Workers say the social content types they are most likely to share from their employer are educational posts and updates about employees, according to recent research from Sprout Social.

CONTENT TYPE: Chart | TOPIC: Career Development

How much do content marketers make in 2022? To find out, Managing Editor surveyed 305 content marketers, most of whom are based in the United States.

CONTENT TYPE: Infographic | TOPIC: Branding

TikTok, Discord, and Snapchat are among the brands members of Gen Z tend to like much more compared with adults in general.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Workers say nearly a third (31%) of the meetings they attend each week are unnecessary, according to recent research from Otto.ai.

CONTENT TYPE: Chart | TOPIC: Event Marketing

Most professionals in charge of events say their firm is planning to increase or do the same number of virtual events in the next 12 months as it did in the past 12 months, according to recent research from Airmeet and Forrester.

CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

Total digital ad spending worldwide did not grow as robustly as expected in 2022, nor will it grow as robustly as expected over the next two years, according to recent research from Insider Intelligence.