Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
The revenue number can hide successes as well as problems, and it tells you little about your customers. Here are six key performance indicators that are better at measuring the pulse of your business.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Analyze
Many components of content marketing are controllable and predictable. What isn't? Your audience's response. Here's what you can do when a piece of content you've created simply doesn't produce the right results.
CONTENT TYPE: Infographic | TOPIC: Metrics & Measurement | ELEMENT: Analyze
See what's happening in performance marketing in Europe—and whether you're up to speed with trends there.
CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Radius Senior Vice-President of Marketing Shari Johnston discusses how marketing operations has evolved so that Marketing now directly contributes to an organization's revenue strategy.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Most marketers give their firm's overall digital capabilities barely a passing grade, though many feel more confident about their organization's abilities in some key areas, according to recent research from BCG.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Analyze
To garner full value from their social intelligence strategies, CPG companies should be mindful of incorporating these three initiatives into their social plans.
If you're on the content bandwagon, but you don't know your customer acquisition cost (CAC) and customer lifetime value (CLV), you're playing a dangerous game: How do you know spending all that money on content marketing is worth it?
CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions | ELEMENT: Management
This quick flowchart helps you figure out—before you launch—the digital campaign strategies and metrics you should be using, based on your campaign goals.
CONTENT TYPE: Article | TOPIC: None | ELEMENT: Management
To improve performance, optimize spend, and enhance customer experience, marketers must inject data and analytics into every phase of their marketing. Here's how you can avoid five common pitfalls of measuring marketing and media performance.
CONTENT TYPE: Chart | TOPIC: Email | ELEMENT: Plan
The volume of email sent by marketers in the fourth quarter of 2016 rose 14% compared with the fourth quarter of 2015, according to recent research from Experian.
CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Analyze
Call tracking is one of the most powerful tools for your inbound marketing efforts. It results in clear-cut, actionable campaign data, enabling you to better optimize your inbound marketing strategy.
Marketers are using more digital channels than ever, and they are under pressure to prove the ROI of those efforts. Many look to attribution solutions to understand how channels are contributing to sales. But it's not that simple.
Key performance indicators (KPIs) become keys to optimizing your marketing only when you apply what you learn. Here's how to take a smarter approach to marketing with KPIs that guide your decisions.
The challenge? Measuring Marketing's performance and value to the business. The traditional approach to metrics simply perpetuates the myth that marketing activity equals value. Here's how to measure Marketing's true value instead.
CONTENT TYPE: Infographic | TOPIC: Email | ELEMENT: Plan
If an email is sent but not opened, does it make a sale? Probably not. Check out these tips on how to improve email open rates.
CONTENT TYPE: Chart | TOPIC: Social Media | ELEMENT: Plan
Most consumers find a brand's Snapchat account by being directed to the username, or by searching for the username, according to recent data from Snaplytics.
Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.
Most brands that conduct user research do so early in the development of new products/services/campaigns, according to recent research from UserTesting.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions | ELEMENT: Plan
Consumers use apps on their mobile devices more than normal on Super Bowl Sunday, but use drops during the game itself, according to recent research from Appboy.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Videos created by B2B companies continue to be viewed mainly on desktop computers, and they are still mostly watched during the workweek, according to recent research from Vidyard.
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