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  • The changes made to your email list as you prepped for GDPR will likely impact your email metrics. Here's how you can review and reset your benchmarks.

  • ROI is a misleading metric for evaluating event-marketing performance, especially since most B2B events are way more than just selling opportunities. Instead, here are four metrics that truly matter to event marketing.

  • Each touchpoint of interaction with your customers creates an opportunity for insight, improvement, and engagement. Here's a six-step process for measuring touchpoint effectiveness and identifying the touchpoints that matter most for a better customer experience.

  • How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?

  • Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible tools.

  • Video can make for effective marketing content, but tracking its ROI can be tricky. Here are 10 metrics to monitor to help ensure your video investment is paying off.

  • The mounds of social media data available offer a goldmine for marketers, but sorting through all that data can be overwhelming. That's where AI comes in to help you monetize your social data.

  • Check out the features every influencer marketing platform should have, from helping you find influencers to paying them, and from promoting influencer posts to tracking ROI. Is your influencer tool doing all it should be?

  • Facebook pages are only as effective as you make them, and it's hard to make them effective if you don't know how they are performing. This guide to Facebook Insights will help you assess—and improve—the performance of your page.

  • When Marketing and Sales collaborate, everyone wins: Customers get better content, and businesses see better results.

  • Many marketers see a return on Google AdWords, but they don't know which keywords are performing best. Here's how you can understand that key info and make your AdWords advertising even more effective.

  • Most firms say they cannot measure the return on investment (ROI) of specific pieces of sales content, according to recent research from Demand Metric and Seismic.

  • How do you measure your content marketing efforts? Start by looking at key metrics at specific stages of the customer journey: awareness, consideration, and conversion. This infographic walks you through how to do that.

  • Chris Penn, co-founder of Brain+Trust Insights and author of Leading Innovation: Build a Scalable, Innovative Organization, discusses predictive analytics and how your company can use data to plan more effective marketing campaigns.

  • Discovering what drives your top buyers—and applying that info to prospects—can help you get more stellar customers.

  • Businesses spend billions of dollars each year on advertising—but are they spending it well? Marketers need a better way to determine which advertising activities are the true drivers of sales so they can focus their resources accordingly.

  • Google Analytics: It's everywhere, yet it's still a mystery to many marketers. Put your Google Analytics jitters to rest today with this guide to getting started and using some of the most helpful features of the tool.

  • Do you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you set key metrics and see ROI.

  • Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.

  • In this Teach Me How seminar, you'll learn how to extract social media data from common applications such as social platforms, Google Analytics, and social monitoring tools. You'll then discover how to use state-of-the-art techniques to analyze and predict what to do next for your organization's success.