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CONTENT TYPE: Sponsored Article | TOPIC: Career Development
US starting salaries for professional occupations are expected to increase an average of 3.8% in 2022, with "digital marketing specialist" roles among the Top 10 most in-demand, according to the 2022 Salary Guide From Robert Half.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
2020 and 2021 have been transformative for B2B marketers, and the trend toward digitalization of marketing will continue into 2022, argues this article.
New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second article on panic marketing covers "shiny-object syndrome" and what can be done to avoid it.
CONTENT TYPE: Infographic | TOPIC: Marketing Management
Two-thirds of creative teams say there has been an increase in their workloads in 2021 compared with their pre-pandemic workloads, according to recent research from Screendragon.
CONTENT TYPE: Chart | TOPIC: Marketing Management
B2B marketers say the top area that needs improvement between Marketing and Sales is feedback between the two groups, whereas B2B salespeople say the top area is coordination on target accounts, according to recent research.
The job market has been highly volatile since the spring of 2020, and the uncertainty for job seekers and employers alike will extend well into 2022. For marketers and creatives—and those seeking to hire them—four trends stand out.
If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could be panic marketing. This first article of a three-part series defines the term and explains the consequences.
CONTENT TYPE: Webinar | TOPIC: Career Development
Have you struggled to establish a "work-life balance," especially over the past two years? It's impossible to completely separate our work selves from our nonwork selves, but with the right boundaries in place, you can find the harmony and fulfillment you seek.
CONTENT TYPE: Sponsored Article | TOPIC: Martech
As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.
CONTENT TYPE: Podcast | TOPIC: Marketing Management
When you create an agency in two days—as Rob Simone did with Summer Friday—you want it to be culturally sustainable. That means focusing on its people.
CONTENT TYPE: Article | TOPIC: Marketing Management
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
CONTENT TYPE: Article | TOPIC: Customer Experience
Great digital CX is the name of the game in B2B right now. So how do you achieve it? It requires a unique combination of the right data, martech, and enterprise collaboration.
CONTENT TYPE: Article | TOPIC: Marketing Content
B2B sales have changed, and so must the sales content that marketers create. What worked for in-person selling may not work in the digital world. Here are three ways to approach the shift.
KPIs and metrics can indicate performance success for marketers. But what about creative teams? Check out some tips from CMOs for giving measurable feedback to creatives.
You don't have to go it alone: Co-marketing partnerships can be an effective way to extend your reach, generate qualified leads, and increase brand awareness. This article offers a practical guide.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
Marketers say collecting good-quality data is the biggest challenge they face when trying to execute a data-driven strategy, according to recent research from Ascend2.
They say the hybrid workplace is here to stay, but effective virtual collaboration and communication remain a challenge. The right tool can bridge that gap and improve productivity.
Now that customer experience drives such a large percentage of customer loyalty, many companies are appointing chief experience officers (CXOs) to manage CX across departments. Here are three things those CXOs should keep in mind.
CONTENT TYPE: Podcast | TOPIC: SEO
The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.
The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams.
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