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Welcome to our resources page on Marketing Management - the fine art of leveraging marketing techniques to drive organizational success. Here you can discover valuable insights on trends, best practices, and strategies to develop and maximize the value of your marketing. Develop the tools and techniques to drive your business forward today with our expert resources.
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CONTENT TYPE: Article | TOPIC: Advertising & Promotions
Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.
CONTENT TYPE: Chart | TOPIC: Marketing Management
In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.
CONTENT TYPE: Article | TOPIC: Martech
Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.
CONTENT TYPE: Article | TOPIC: Career Development
Everyone's quitting their jobs! Or so it seems. In-house marketing teams are rare enough, so how do we keep marketers from leaving and making them even more rare? This article presents some ideas.
CONTENT TYPE: Chart | TOPIC: Martech
Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.
CONTENT TYPE: Article | TOPIC: Marketing Management
As an agency, you have more than just the smarts to help your clients with their bottom line; You have the means to prove marketing's value to the business—and showcase your own awesomeness.
A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."
CONTENT TYPE: Infographic | TOPIC: Career Development
Most CEOs say remote and hybrid work arrangements are better for employee productivity, work-life balance, and mental health, according to a recent survey conducted by Expert Market.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.
Sometimes the best way to own customer success is to create Customer Success—its own department, that is. But how? Here's a 10-step guide.
If you can barely remember the "once upon a time" when your marketing job was satisfying and fun, you're not alone. Marketing leaders deal with pressure from every direction. Here's why—and three steps you can take to regain control.
Support from marketing teams can bring a lot of value to the sales process. Really. No, wait! Come back here! This article explores five ways that can be true.
CONTENT TYPE: Article | TOPIC: Email Marketing
Composing a single email is hard enough. How can you possibly plan for email at scale? It helps to keep these tips in mind.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.
CONTENT TYPE: Chart | TOPIC: Career Development
Most C-suite executives at enterprise companies are bearish about the United States economy, according to recent research from West Monroe.
A RevOps department is only as effective as its unification of metrics—and it really should be the marketing department that takes that leap, argues this article.
CONTENT TYPE: Chart | TOPIC: Marketing Strategy
B2B marketers say their biggest marketing concern is how to generate more leads, whereas B2B salespeople say their biggest marketing concern is how to improve lead quality, according to recent research from SharpSpring and Ascend2.
Visibility, flexibility, and accuracy: who in your organization can provide all three to have the greatest effect on business? Those entrenched in day-to-day operations.
Digital transformation doesn't have to turn your sales reps into disembodied Internet heads. B2B buyers have become more self-serve, yes; but it's still advantageous for them to work with seller expertise, even post-pandemic.
The average tenure of chief marketing officers at large US advertisers is only 3 years and 4 months, according to recent research from Spencer Stuart.
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