Introduction to Marketing Management

CONTENT TYPE: Chart | TOPIC: Email Marketing

Which phrases in emails do American workers dread the most? Which days of the week are most draining for work emails? What tone do they want in an out-of-office email? To find out, researchers surveyed 1,000 professionals in the United States.

CONTENT TYPE: Infographic | TOPIC: Career Development

Many businesses invest significant resources in developing online training and professional development courses. Yet, workers often disengage before completing them. This infographic explores what you can do to reduce dropout rates.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

Some 65% of hiring professionals say they've encountered AI-enhanced job applicants, and half say they consider enhancing a resume with AI to be a form of fraud, according a recent survey.

CONTENT TYPE: Infographic | TOPIC: Marketing Management

"Unbossing" is a movement that seeks to shift decion-making from a hierarchical leadership structure to a decentralized, collaborative structure.

CONTENT TYPE: Chart | TOPIC: Measurement & Analytics

Organizations that have high confidence in their data are more likely to monitor data consistency, assess the timeliness of data, validate data formats, and have high visibility into data pipelines.

CONTENT TYPE: Chart | TOPIC: Career Development

Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

CONTENT TYPE: Chart | TOPIC: Marketing Management

Which marketing tasks do SMBs outsource most to marketing agencies? What proportion of SMBs use at least one marketing agency? How often do SMBs switch agencies?

CONTENT TYPE: Chart | TOPIC: Marketing Management

CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to recent research.