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  • The Top Challenges to Providing an Exceptional B2B Customer Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    B2B marketing, sales, and customer success professionals say a lack of communication among their teams is the biggest barrier to providing an exceptional customer experience, according to recent research from The Pedowitz Group and Ascend2.

  • How Well Do B2B Firms Handle Routing Sales Leads?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Most B2B professionals say their organization sometimes assigns sales leads to the wrong person, according to recent research from Lean Data, Sales Hacker, Heinz Marketing, and Outreach.

  • Using Product Management to Bring a Strategic View to Data and AI Ops

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Real-world AI looks very different from sci-fi TV's beeping robots most of us watched while growing up. Today's AI cannot fulfill its potential if it's relegated to its usual incarnation—expensive prototypes or initiatives. AI in the enterprise functions best as an integral part of a product management system.

  • Quality Over Quantity in Lead- and Conversion-Scoring

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    The best way to establish a lead-scoring system is to follow what makes marketing so effective: knowing your core audience and setting goals. Check out this article for more on lead-scoring.

  • The Four Benchmarks of an Agency's Life Cycle—And How to Profit From Them

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Many marketers get to the point where they want to venture out on their own, but starting a new agency can be confusing and complicated. Here are four benchmarks to count on, and what you should measure when you get there.

  • 15 Data Fallacies to Avoid [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Data can drive better marketing strategies and help make content more authoritative. However, when data is interpreted incorrectly, it can lead marketers astray. Explore 15 common data mistakes that should be avoided.

  • How to Wholly Unify Sales, Marketing, and IT

    Article

    CONTENT TYPE: Article | TOPIC: Management

    So you've got your sales and marketing departments on the same page... mostly. But where does IT fit in? Can you put everyone in the same room without all hell breaking loose? To achieve interdepartmental harmony, follow these steps.

  • Be Positioned or Get Positioned: Do's and Don'ts for Transforming the Perception of Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Positions, everyone!" You know where your company started at the beginning of the show. But where is it by intermission? If you don't know, it may be time to reposition.

  • How a Unified Brand Multiplies ROI [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic explores how businesses can benefit greatly by taking a blended, overlapping approach that delivers a mix of content related to different aspects of their overarching brand.

  • How Different Business Teams Distribute Video Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Content

    Marketers say they distribute video content most often on social media, whereas salespeople and customer experience professionals say they distribute it most often to prospects and customers, according to recent research.

  • Brands as the Center of Data Solutions? It's Already Happening

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    What can B2B marketers learn from a retail brand? A lot more than just B2C tactics, if the brand sets up its own data solution. And that's happening more and more.

  • Three Ways to Get More PR for Your Business

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    You know you've got the best service around. But does anyone else know it? Check out these three tips to increase brand awareness with more media coverage.

  • The Top Challenges Women Face in Revenue-Generating Roles

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    CONTENT TYPE: Chart | TOPIC: Career Management

    Women in revenue-generating roles say compensation is the top challenge they face at work, according to recent research from Women in Revenue.

  • The Future-Proofed Career

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Career Management

    If there's anything we've learned since 2020, it's that anything is possible. The unimaginable can happen. Unpredictable is the norm. And Marketing needs to be prepared for it.

  • Seven Pillars of B2B Brand Reputation Management

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    "Oh, that company? I hear it's shady..." Don't let that happen to you! Consistent vigilance over your media mentions can help manage your brand's reputation.

  • Three CX Tips to Turn Your Marketing Strategy From Ugly Duckling to Swan

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Customer Experience

    Your customers' experience should be seamless and smooth as a swan on water, which means making a shift in the inner workings of your company. Here are three tips to get there.

  • Six Ways Marketers Can Achieve Sustainability Instead of Just Talking About It

    Article

    CONTENT TYPE: Article | TOPIC: Management

    "Earth Day every day!" they always said in elementary school. We were enthusiasts then, but it's easy to get bogged down in the adult world of making a living. Here are six steps you can take today to bring sustainability to your marketing.

  • How to Trim Your Out-of-Control Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Technology

    You ever wake up one day and realize that your martech stack is completely out of control? Here's what may solve your problem.

  • The Martech Solutions Marketers Can't Live Without

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Technology

    Marketers say their customer data platform and email marketing platform are the top marketing technologies that they can't live without, according to recent research from Oracle and Ascend2.

  • How to Make Sales and Marketing Relationships Last: Four Lessons From Marriage

    Article

    CONTENT TYPE: Article | TOPIC: Management

    Although the sales team shouldn't function exactly like your significant other (at least, we hope not), marketing leaders can learn a lot about alignment from how a marriage endures. Check out these four lessons.