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Welcome to our resources page dedicated to marketing technology. Here you can find the latest news, trends, and best practices for marketing technology. We provide comprehensive guides, reviews, and tutorials to help you understand the latest marketing technology and how to use it to your advantage. Our resources page is the perfect place to start your journey to becoming a marketing technology expert.
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CONTENT TYPE: Article | TOPIC: Measurement & Analytics
So much of marketing is data-driven. But what makes data high-quality, and what are the advantages of vetting the data you use? This article covers the basics.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.
CONTENT TYPE: Article | TOPIC: Advertising & Promotions
The rise of new channels such as Connected TV and technologies such as voice search have moved advertising in new directions. This article covers five major trends in ad tech today and what advantages they give to businesses.
CONTENT TYPE: Article | TOPIC: Customer Experience
Traditional CRM systems are now costing companies revenue rather than increasing it. The solution should be to give AI the baton—because it can help reduce churn and lead to better integration with CX.
CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content
If you want your content to be found, you can't do what everyone else is doing. Join search expert and founder of Seer Interactive Wil Reynolds for B2B Backstage to learn how to build an innovative toolbox that will get your content seen in 2022... and beyond.
Interacting with customers remotely is nothing new, but expectations have shifted completely during the pandemic. This article provides a few suggestions on how to meet those expectations.
CONTENT TYPE: Sponsored Article | TOPIC: Martech
As the hybrid workplace becomes more and more common, collaboration among remote workers can be difficult, especially in content creation. A DAM solution can streamline collaboration.
CONTENT TYPE: Article | TOPIC: Marketing Management
The ad tech and martech industries are accelerating at an even greater pace than usual. To keep your employees in the loop and prevent them from burning out, follow these nine tips.
CONTENT TYPE: Chart | TOPIC: Martech
Marketers say the most important feature they look for when assessing a marketing automation platform is its integrations with other technology solutions, according to recent research from Demand Spring.
CONTENT TYPE: Article | TOPIC: Email Marketing
New technology is here that can both improve email domain security and increase email engagement. Learn about how using VMCs can enhance your email marketing.
They say the hybrid workplace is here to stay, but effective virtual collaboration and communication remain a challenge. The right tool can bridge that gap and improve productivity.
CONTENT TYPE: Friday Forum | TOPIC: Marketing Strategy
If your marketing activities don't have a well-conceived strategy continually informing them, it's time to level up—and boost your bottom line. You'll need to build a growth strategy for yourself and your team, build your brand and make social connections, and ensure your MarTech stack is uncovering demand and improving your campaigns. Sponsored by Vidyard.
CONTENT TYPE: Sponsored Webinar | TOPIC: Martech
Customer loyalty seems harder than ever to achieve, particularly in the wake of COVID-19. But wouldn't it be great if you could improve your customer experience and the success of your business while also ensuring regulatory compliance? Here's how a customer data platform can help. Sponsored by Acquia.
Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for.
CONTENT TYPE: Infographic | TOPIC: Martech
This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.
CONTENT TYPE: Article | TOPIC: Martech
Everyone knows that automated processes have become necessary for enterprises. But marketing automation isn't only about having the right technologies; it's also about having the right strategy built around what automation means for your brand.
Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.
How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.
Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.
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