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  • Web 3.0, Blockchain, and the Metaverse: Opportunities for B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Once their novelty wears off, do metaverse, blockchain, and Web 3.0 technologies have practical uses in the B2B space? This article explores a few possibilities.

  • New B2B Email Marketing Techniques That Work Right Now: Jay Schwedelson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Email Marketing

    Jay Schwedelson, founder of SubjectLine.com, chats about B2B email marketing tactics that are working right now. He shares what keeps him up at night, what email hurdles you should watch out for, what email myths need to be busted, and more.

  • Four Ways AI Can Win You More Customers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    You don't have to be in IT anymore to take advantage of big data and AI. Check out these four ways to use AI for finding prospects you may not have known were there.

  • B2B Tech Buyer Trends: Goodbye Vendor Reps, Hello Self-Service

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    B2B technology buyers are turning to vendor representatives less than ever and are increasingly relying on self-service resources, according to recent research from TrustRadius.

  • AI-Powered Martech in 2022: Promising or Already Indispensable?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Why do a mundane task when software can do it for you? The use of AI in marketing has gone mainstream in recent years. Where will it go from here?

  • How to Reach the Right Candidates With Programmatic Recruitment

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • What B2B Tech Marketers Are Doing in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    B2B tech marketers are increasingly investing in brand marketing and are still struggling to measure ROI in 2022, according to an infographic from Jones PR.

  • Taming Martech Stack Bloat Is Essential to Scaling Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.

  • Why and How Businesses Engage in Social Media Listening

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Businesses use social media listening most to attract new customers (17% cite as their primary motivation), provide better customer service (16%), and better understand customer preferences (16%).

  • The Most Important Considerations When Evaluating a New CRM

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Ease of use is the top consideration for B2B firms when they evaluate new customer relationship management (CRM) solutions, according to recent research from Insightly and Ascend2.

  • The Five Layers of the Modern Martech Stack

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    A well-functioning martech stack should be like a five-layer burrito—a worthy set of ingredients by itself that makes for an even better combination. Here's what modern marketers have been putting into their "burritos."

  • Six Ways to Use AI for B2B Growth

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Mundane tasks taking up your time? Overwhelmed by data? Good news: there's an AI-based tool for that.

  • Do Marketers Understand AI-Powered Martech?

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Only 29% of marketers say they have high confidence in their ability to evaluate artificial-intelligence-powered marketing technology, according to recent research from Drift.

  • How (and Why) to Adopt the New Approach to Agile Marketing (Hint: It Works!)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    We're demystifying what it really means to be an agile marketing organization, and we're breaking down the hybrid approach that'll help you keep up with daily demands. Learn lessons won by some of the world's best-known brands, hear from agile marketing experts in the field, and walk away with a plan. Sponsored by Aprimo.

  • How Americans Feel About These 16 Emerging Technologies

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    How much do Americans know about emerging technologies? Do they think those technologies will catch on and be good for society? To find out, YouGov polled 1,000 US adults in April 2022.

  • Rethinking Industry Events: Get Comfortable With Flexibility

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    "Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that.

  • Could NFTs Replace Your CRM Strategy?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management.

  • Why Google Analytics 4 Requires Your Immediate Attention: Katie Robbert on Marketing Smarts

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Measurement & Analytics

    Changes are happening around Google Analytics. Have you started to adapt for your analytics future? Katie Robbert chats about GA4, including what's changing, why it's changing, and what it all means for you as a marketer.

  • Useful Tools for Managing Your Online Communities [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic recommends tools for a wide range of different tasks, including managing discussion threads, parsing comments, and automating workflows.

  • How Content Teams Are Boosting Content Creation Using Automation Tools

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    We can all admit it: Creating content can feel like a slog at times. Fortunately, software has caught on, and there are plenty of tools that make the process easier. Here are six of them.