Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Measuring the impact and influence of organic LinkedIn activity is not easy. The social network's analytics features are limited for organic (i.e., not advertising-related) activity. But it's doable.
CONTENT TYPE: Chart | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Most brands that conduct user research do so early in the development of new products/services/campaigns, according to recent research from UserTesting.
Which metrics and KPIs are most often reported to CMOs and other top marketers? Do high-performing brands pay closer attention to certain types of metrics or KPIs?
CONTENT TYPE: Podcast | TOPIC: Metrics & Measurement | ELEMENT: Analyze
Christine Vermes, vice-president of marketing at sales and marketing analytics company Full Circle Insights, discusses funnel metrics and attribution, and how to measure marketing ROI in any industry, from software and technology to the game of polo.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Ask B2B marketers to identify what they are focused on, year after year, and they will say "revenue." Enter marketing performance management. As we enter 2017, five key changes will make MPM a greater priority than ever for B2B organizations.
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting.
Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
The insight you can derive from your own customers is invaluable. It will help you to not only increase the effectiveness of your content marketing but also reach your business and growth goals.
What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?
CONTENT TYPE: Article | TOPIC: Email | ELEMENT: Analyze
Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.
CONTENT TYPE: Podcast | TOPIC: Demand Generation | ELEMENT: Plan
Full Funnel Marketing author Matt Heinz explains why (and how) marketers should embrace revenue-based metrics to demonstrate Marketing's impact on the organization.
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement | ELEMENT: Plan
In this PRO seminar, we'll discuss why the 'test everything' mentality is wrong and potentially dangerous for your company. We'll share why split testing, one of the most used CRO tools, is not the be-all end-all of optimization, and cover when it's appropriate to test and when it's not. You'll leave with best practices you can leverage and apply to your campaigns and landing pages.
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement | ELEMENT: Communicate
CONTENT TYPE: Webinar | TOPIC: Metrics & Measurement | ELEMENT: Analyze
CONTENT TYPE: Webinar | TOPIC: Websites | ELEMENT: Plan
CONTENT TYPE: Webinar | TOPIC: Websites | ELEMENT: Communicate
CONTENT TYPE: Webinar | TOPIC: Websites | ELEMENT: Analyze
MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Management
Navigating call-tracking offerings can be difficult, especially if you're not sure of what to look for in a provider. Keep these four things in mind as a checklist of criteria when shopping for call-analytics software.
CONTENT TYPE: Article | TOPIC: Marketing Technology | ELEMENT: Analyze
Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.
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