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  • Zignal Labs Vice-President of Marketing Tim Hayden discusses data-driven marketing and split-second analytics, and why email and Twitter are very much alive.

  • With the convergence of online and offline marketing, choosing the right measures is far more important than the quantity of data measured. Measuring the right data, and acting on the results, is essential to operating Marketing as a center of excellence.

  • Build a funnel specific to your business rather than adapting to a generic approach, and you'll maximize your marketing efforts and optimize conversions.

  • SmartBear CMO and MarketingProfs University instructor Bryan Semple shares insights on marketing measurement and the B2B customer journey.

  • The success or failure of a dashboard is closely linked to data visualization. But focus purely on the visualization, and you'll fail. So consider these three questions and then take the prescribed actions.

  • In this PRO seminar, we'll explore how B2B marketers can maximize business value from data about customers and prospects. We'll look at new data sources, how to keep data clean and fresh, and its top five applications in B2B. We'll also review three case studies from companies that successfully applied data to fuel sustainable business growth.

  • In just 10 minutes, we'll show you how to use campaign tracking to keep email traffic out of the dreaded "Direct Traffic" bucket in Google Analytics. You'll learn what reports and features you should use to better understand your site visitors and how to measure performance based on your own email goals.

  • In just 10 minutes, we'll show you how to achieve more with your graphs and charts. You'll learn how to create and use visuals in PowerPoint more effectively, which graphs you should use to illustrate your data, as well as how to avoid common mistakes.

  • Some 23% of marketers say they are not very satisfied with their ability to measure the ROI of sponsorship and event marketing initiatives, and 15% percent say they are not at all satisfied, the Association of National Advertisers reports.

  • The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly and improved, Marketing can take a significant hit on credibility.