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  • The Art of Crafting Prompts

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Communications

    Have you played with AI tools and been disappointed with the output? Do you suspect you could get better results if you just knew how to use them? Join this free session from the AI for Content Creators series to discover the power of effective prompts for AI writing platforms like ChatGPT.

  • A Marketer's Guide to YouTube for Business | Marketing Smarts Live Show

    Video

    CONTENT TYPE: Video | TOPIC: Marketing Content

    YouTube is a little different from other popular social video platforms, explains YouTube expert Nick Nimmin. You can't compare views of longform video content to those of short 30-second Instagram Reels, for example. Discover what sage advice and tactical smarts Nick shares in this episode.

  • What Makes Customer Service Experiences Great or Terrible?

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Which factors contribute most to great and terrible experiences when customers contact businesses? To find out, Oracle and Ascend2 surveyed 5,053 people around the world.

  • Why Marketing Needs to Cultivate Conversation and Community: Revisiting 'The Cluetrain Manifesto'

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Sometimes all the cool martech available can obscure the fact that marketing is about connecting with people and having conversations. In this article, our resident Nicolas Cage expert dives into community-building.

  • The Three Pillars of Winning Communication—Value, Passion, and Connection: Steve Multer on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Communications

    Steve Multer joins host George B. Thomas for a conversation on communication, humanity, the shortcomings of AI, creating passion, the right way to talk about your job, and a whole lot more.

  • Five Tips for Effective Communication With Distributed Teams

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Zoom fatigue? You may be missing those water-cooler conversations. Feeling confused? You might need a video call to give you some visual cues. This article offers five tips for healthy communication with a remote team.

  • What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's value in terms that matter to senior management.

  • What Annoys People Most About SMS Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People say they become most annoyed with SMS messages when messages come too often, when they come from brands they don't know, and when they aren't relevant, according to recent research from Validity.

  • What Leaders Would Change About Their Crisis Communications Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Public Relations

    Most business leaders who have been through a crisis say they would practice their communications plan more in advance, use more communications tools, and broaden the scope of their communications plan, according to recent research.

  • Why Tone Matters More Than Ever in Business Communication

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    As teams are becoming more dispersed, the tone of written business communication is becoming increasingly important, according to recent research from Grammarly.

  • How to Overcome Poor Communication to Drive Marketing Performance in 2023

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    It's time for marketers to reinvent their organizations, and that starts with effective communication. Communicating clearly and consistently reduces costly slowdowns, enhances the customer experience, and drives the ability to scale.

  • B2B Marketing and AI for Streamlined and Strategic Communications: Peter Prodromou on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    Host George B. Thomas and Peter Prodromou discuss the advent of AI and how to use it as a tool for better communication, controlled brand narrative, and more efficient internal processes.

  • Four Rules for Riding the Texting Wave Before It's Gone

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Text messaging apps now come with a spam folder. Uh oh. What can you still do to stand out from the competition in customers' text inboxes? These four rules can help.

  • Workplace Communication Trends for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Communications

    How did the pandemic change workplace communication? Which technologies saw jumps in usage? What types of communication do workers now prefer? This infographic from Expert Marketing delves into those questions.

  • How to Perform a Competitive Analysis of the Mobile App Market

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    The mobile app market may seem like an unruly landscape at times. But as is the case with every market, tapping into it requires research and competitive analysis.

  • The State of SMS Marketing in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    Most Americans say they have signed up to receive mobile text messages from a business in the past year, according to recent research from SimpleTexting.

  • It's Time the Communications Department Is Seen as a Revenue Generator

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    PR seems firmly tied up in a company's brand reputation vs. money-making ventures. But that perception needs to change, argues this article.

  • Why People Opt Out of (And In to) Mobile Notifications From Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People say the top reasons they opt out of notifications from brands' mobile apps are because messaging is too frequent and because the notifications are not relevant, according to recent research from Airship.

  • What People Use Their Smartphones for While at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.

  • Five SMS Campaigns for B2B Marketers to Try

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.