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CONTENT TYPE: Chart | TOPIC: Content
Editors of online publications say the top 2 reasons they reject guest or contributed content from brands are that the pieces are too promotional and the pieces are not a good fit with their readership, according to recent research from Influence & Co.
CONTENT TYPE: Webinar | TOPIC: Public Relations
In this Teach Me How seminar, you'll learn about five simple, yet effective, ways to drive positive media coverage, establish thought leadership, and build brand buzz. You'll get practical advice on how to deploy public relations tactics in your organization and see real-world case studies that demonstrate how other brands have succeeded with PR.
CONTENT TYPE: Chart | TOPIC: Public Relations
Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most over the next year, according to recent research from Sword and the Script Media and Ned Lundquist.
CONTENT TYPE: Podcast | TOPIC: Public Relations
Public relations and social media expert Shonali Burke shares tips for PR measurement and effective influencer marketing.
The number of people employed as public relations specialists and managers in the United States has steadily risen over the past few years, according to recent research from PR Underground.
CONTENT TYPE: Article | TOPIC: Public Relations
Prior to last week, Crock-Pot wasn't even on Twitter—because, honestly, who wants to talk to Crock-Pot? Yet, a week later, the hastily assembled @CrockPotCares Twitter feed was still defending itself from attacks caused by the unlikeliest of sources.
Influencer marketing has successfully transitioned from being considered a passing fad to being allotted a respected place in the modern marketing mix. It will continue to rapidly evolve to meet marketers' needs, so keep your eye on these five trends.
CONTENT TYPE: Sponsored Article | TOPIC: Social Media
When you have strong thought leadership content, you want to get it in front of the right audience. Twitter can be a helpful channel when it comes to reaching not just readers, but also influencers who can help create more conversations around your content and your brand.
CONTENT TYPE: Article | TOPIC: Marketing Technology
With nearly 5,000 solutions in the B2B marketing technology and PR technology landscape, it can be daunting to decide which technology your company should use. So here are four important areas of consideration and related questions to help you identify the best solutions for your organization.
CONTENT TYPE: Article | TOPIC: Demand Generation
Whether you're trying to contact a prospect, pitch an investor, email a press release to an editor, or strike up a conversation with a potential employer, email is one of the best ways to connect. But what if you don't have their email address?
You just got the green light to create a public relations program for your startup. There's a lot to do and you don't have enough time or budget to do it all. Where should you begin?
CONTENT TYPE: Article | TOPIC: Social Media
Influencer marketing grew out of celebrity endorsement, but with nearly everybody now on social media... it turns out that relatively ordinary, down-to-earth people are often the best influencers. But how do you find the influencers most suitable for your business?
A friend shared an image on Facebook. Intended to be a funny political meme, it instead offended many who saw it... Should she have shared that post? Could she have lost her job? Might the issue have been avoided? Are people just overly sensitive? Let's explore those questions.
Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations.
CONTENT TYPE: Article | TOPIC: Branding
Go figure... The online reputation management industry has an image problem. So it's time to pull an Elon Musk and share a blueprint of how to do it right. These are the details you won't see anywhere in public, not even at conferences.
We've seen the shocking viral videos. The rage-inducing photos. The fire-and-brimstone calls for a boycotts and firings. How did it all go so wrong? More important: What lessons can we learn from United Airlines' ongoing struggles?
CONTENT TYPE: Article | TOPIC: Marketing Strategy
Changes in healthcare marketing have much in common with the shifts B2B marketers across industries have experienced in recent years. So there's plenty B2B marketers can learn from the world of healthcare marketing.
Choosing the right social network for your marketing campaigns is as important as the quality of the campaign's content. Facebook, Instagram, Pinterest, Snapchat, and YouTube offer discrete opportunities and challenges.
CONTENT TYPE: Infographic | TOPIC: Social Media
Just who are those elusive social media influencers, and what can they do for you? Check out this infographic to learn more about influencer marketing.
Which of your social media connections are potential advocates for your B2B company, and how do you build an advocacy system around them?
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