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CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content
Content marketing is all about Creating, Connecting, and Sharing. And thanks to social media, you now have more channels (and challenges) than ever before. Looking to get ahead of the pack and build a buying audience with your content marketing? Then come exchange ideas at this content marketing roundtable. Moderated by Ashley Faus.
CONTENT TYPE: Chart | TOPIC: Marketing Content
Some 65% of B2B marketers say they're not spending enough time on content promotion, according to recent research from Converge.
CONTENT TYPE: Video | TOPIC: Customer Experience
In the latest episode of the Marketing Smarts Live Show, Demandbase's Justin Levy emphasizes the importance of partnerships over transactions—i.e., mutually beneficial activities. That's a particularly important approach in the case of B2B influencer marketing and private communities.
CONTENT TYPE: Chart | TOPIC: Social Media Marketing
Which types of social media posts tend to get the most interactions (likes, comments, and shares) for businesses on Facebook, Instagram, and Twitter? To find out, Emplifi examined data for millions of posts in various formats (video, image, reel, link, etc.).
CONTENT TYPE: Article | TOPIC: Social Media Marketing
Are you closing the door on Instagram leads? Get their attention and invite them in using these 10 simple tactics.
CONTENT TYPE: Infographic | TOPIC: Social Media Marketing
Have business owners signed up for Meta's new Threads social network? If so, how do they plan to use it? To find out, researchers at B2B Reviews surveyed 417 business owners across generations.
CONTENT TYPE: Infographic | TOPIC: Marketing Strategy
"How to market on Instagram" is the marketing-related search term with the greatest malware risk, according to recent research from Beyond Identity.
CONTENT TYPE: Video | TOPIC: Social Media Marketing
All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But that's not the way to go.
Unlike other social content, comments can't be planned and scheduled for the balance of the year or quarter. Comments require ongoing communication, and that makes them powerful marketing tools.
CONTENT TYPE: Chart | TOPIC: Advertising & Promotions
YouTube's global advertising revenue growth rate in 2023 is expected to be more than double the growth rate the platform achieved in 2022, according to recent forecasts from WARC.
"Influencer marketing is essentially word-of-mouth; it's essentially the establishment of trust and authority on behalf of your brand through somebody else, and every business can benefit from that," says this episode's guest. Discover how your marketing can benefit.
Considering using TikTok for your business, insists expert Wave Wyld, is inevitable. You can't avoid it. And because the business side of it is still in its infancy, opportunities are everywhere and new commerce-related features are continually being added. See what TikTok has to offer your business.
CONTENT TYPE: Podcast | TOPIC: Marketing Content
George B. Thomas and Austin Armstrong delve into YouTube shorts and their potential to revolutionize business growth, lead generation, and outreach strategies. Discover Austin's personal journey and the groundbreaking possibilities of his cutting-edge AI tool, poised to automate and optimize workflows.
The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy.
CONTENT TYPE: Video | TOPIC: Marketing Content
Are you trying to develop a content and social media strategy to foster thought leadership for your organization? If so, are you struggling with measurement or attribution? To answer that question, in the most recent episode of Marketing Smarts Live guest Ashley Faus and host George Thomas dig up some insights.
This infographic explores how to craft a successful InMail strategy so your business's messages stand out, resonate with recipients, and spark responses.
CONTENT TYPE: Article | TOPIC: Marketing Strategy
It's almost impossible to escape GIF memes on the Web. But can GIFs serve a different purpose—as marketing tools? Of course.
This infographic looks at the size of the Spotify audience and why marketers should consider using the service to achieve their business goals. It also delves into how to create branded playlists and how paid ads work on Spotify.
Which days and times tend to deliver the highest engagement on social media posts from businesses? To find out, Sprout Social analyzed data from more than 34,000 of its customers across various plan types, industries, and locations.
Earlier this year, Twitter began to wind down its free verification program. It now requires a paid subscription to receive a verified check mark. How do business owners feel about the change? To find out, B2Breviews surveyed 200 of them.
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