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  • Paid vs. Organic Social Media: Which Is More Effective?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most enterprise marketers say paid social media is more effective than organic (unpaid) social media in helping their business achieve its goals, according to recent research from Clutch.

  • The Dark Side of Marketing Content on Facebook

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Many brands share content on Facebook to get the attention of potential and loyal customers. Unfortunately, those brands may also capture the interest of cyber thieves.

  • #SocialSkim: Apple Takes Aim at Facebook's WhatsApp, Plus 12 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week's social roundup is all about community (and money). Apple puts Facebook's WhatsApp and other messaging platforms in its crosshairs, while YouTube introduces a new community feature. Also: Facebook's latest plans to make users shop on Messenger, and why B2B brands shouldn't shy away from Snapchat.

  • The State of Social Media Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    What's the state of social media around the world? Check out these stats regarding global users, preferred platforms, and much more!

  • What Marketers Need to Know When Choosing Metrics for Social Media Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Measuring the massive amounts of data produced from social media, then getting useful insights from that data, is extremely difficult. Fortunately, these five tips can make the process easier.

  • #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will build hardware, such as augmented reality glasses. Also: Google's attempt to socialize shopping, Twitter's latest attempt to monetize Periscope, and ways to target business prospects using Facebook ads.

  • How to Dress Up Your Product With Naked Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad haircut. That's not a nightmare. That is the reality in our age of technology.

  • How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.

  • What Share of Their Budgets Are CMOs Allocating to Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.

  • #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim to stay in the know!

  • Forget the Celebs, Reach Out to Hyperlocal Influencers Instead

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want a Kardashian to endorse your brand? You're better off asking local influencers to partner with you. (And your customers will prefer them, too.)

  • How to Market Your Business With Instagram Stories

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.

  • #SocialSkim: Facebook's New Teen-Only App, Plus 10 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook again grabbed headlines—this time with an app for teens only. Also: what Facebook plans to take over next, why the Olympics indicate a big shift toward live-streaming, and how to gauge whether your Facebook ads led to offline purchases.

  • Marketing Video: How to Rise Above the Social Media Noise

    Video

    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    Everyone is on social media. And that's not (much of) an exaggeration. But with that many users comes a lot of extra noise. So how do you rise above it and grab your audience's attention?

  • Customer Relationships, Digital Marketing, and eBay for Dummies: Marsha Collier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Digital marketing and e-commerce expert Marsha Collier, author of 32 books, including eBay for Dummies, discusses how to manage customer relationships across channels, why behavior is more important than demographics, and what marketers can learn from successful eBay sellers.

  • Pinterest Isn't the Social Platform You Think It Is

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Pinterest boasts social elements, but not enough of them to call it a social media platform. So if you consider Pinterest just a social platform, you're at a serious tactical disadvantage.

  • Social Media Engagement and Publishing Benchmarks for Brands

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media engagement with brands generally decreased on Facebook, LinkedIn, and Instagram in the first half of 2016, but interactions registered a slight uptick on Twitter, according to recent research from TrackMaven.

  • #SocialSkim: Facebook Changes the Rules for Bots, Plus 11 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Social was all about getting down to business this week: Facebook refreshed its rules for Messenger bots, and Instagram made headway in deploying business accounts. Also: Twitter's newest "ad format" and the latest metrics for Facebook Live videos. Skim to let it all sink in!

  • What Millennials Will Hate About Your Snapchat Ad

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Advertisers' marketing efforts on Snapchat have been largely unsuccessful, leaving many marketing directors scratching their head and wondering, "Why is that?" Wonder no longer.

  • Social Sharing: An Analysis of the 1 Million Most Shared Articles on Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Which social networks do consumers use most to share third-party articles? Are the most shared text pieces on social media generally positive, negative, or neutral in tone?