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  • Six Simple yet Effective Ways to Make the Most out of Twitter

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Instead of bringing in new leads, Twitter can become a huge time-suck. So how can you make sense of Twitter, gain more followers, and tick off your marketing goals? Here are six simple yet effective ways to do exactly that.

  • How the World Uses Twitter [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Some 302 million people actively use Twitter—in myriad ways. Here are some stats about Twitter use around the globe.

  • How to Create and Define Social Rewards That Map to Your Marketing Objectives

    Article

    CONTENT TYPE: Article | TOPIC: None

    So you want to fold social into your loyalty program? Good! Because that's a sound strategic move.

  • #SocialSkim: YouTube TrueView Joins AdWords, Plus 12 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    TrueView ads finally join the AdWords interface. We'll also talk about the latest format and messaging updates to Instagram, Google's logo change, and how wedding hashtags have become the "something new" in matrimony. Skim to stay informed.

  • How to Increase Website Traffic Without Focusing on Text Content Creation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Some businesses bring in immense amounts of traffic to their websites without much text content at all. Here are a couple of examples of such sites—and four tips on how to do the same for your site.

  • #SocialSkim: All About Facebook M, Plus 8 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on what makes M—the Facebook approach to Siri—different and worth trying. You'll also get an early glimpse of how Instagram ads are faring, how Snapchat's wooing back-to-schoolers, and how to conduct a results-bearing social media audit. Skim to stay in the know.

  • How to Turn Bloggers (and Other Influencers) Into Your Brand Champions

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Influencer marketing is one of the most effective ways to drive sales and grow your brand online. But you'll need to take a structured approach to building a long-term relationship.

  • LOL vs. Haha: How People Laugh Online

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How do people express laughter online? To find out, Facebook examined posts and comments posted to the social network in the last week of May 2015.

  • What Brands Need to Know About Visual Social Media [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Today's fastest-growing social media channels are visually based. Here's the scoop for engaging your visuals-loving customers.

  • Harness the Power of Personas for Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Personas are not new. What is new is taking personas and applying them to social media. This article provides four approaches to creating personas to increase the relevancy of your social media content.

  • #SocialSkim: The Future of Payments May Be Selfies, Plus 11 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Summer's winding down—all the more reason to amp up your social strategy. See how MasterCard is testing selfies as a secure payment option, how LinkedIn plans to take over your office directory, how to win at livestreaming, and which brands get Reddit (and how they're using it).

  • How Parents Use Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Some 59% of parents in the US who use social media say they have come across useful information about parenting in the last 30 days on online social networks, according to a recent report the Pew Research Center.

  • The Science of Instagram: How to Get More Likes [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Do photos with above-average engagement on Instagram have any qualities in common? Does the use of tags lead to more likes and comments? Are people more likely to interact with images featuring certain filters and colors?

  • The Most In-Demand Digital Marketing Skills

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Which digital marketing skills and job titles are highly sought after? And how much do those in-demand positions pay, on average?

  • The State of the Social Media Team [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    How are social media teams structured in different organizations? Take a look at how yours compares with the 350 social media marketers' surveyed in this recent study.

  • #SocialSkim: Access to Every Public Tweet, Ever. Plus More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Find out how you can use deep-dive Twitter searches to improve your marketing. You'll also discover how to download your LinkedIn contacts' email addresses, up your Instagram game, and get a grip on what's going on with Google's Alphabet soup.

  • Consumers' Social Login Preferences in 2015 [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 88% of consumers in the United States say they have logged in to websites or mobile apps using their social media accounts—an 11% increase since 2014—according to two recent reports from Gigya.

  • Four Powerful Tips for a Highly Effective B2B Social Media Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Most B2B companies are bad at social media marketing. They're too boring, or too product-focused, to engage social media users and develop a following, which leads management to conclude social media is for B2C. Which is wrong, of course.

  • #SocialSkim: LinkedIn's Social Selling Measurement Tool, Plus 10 More Stories in This Week's Roundup

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Get the latest on Facebook's new livestreaming feature, LinkedIn's social selling measurement tool, and Instagram's new ads API. Also: how Getty's making it easier to score royalty-free content... no matter what device you're using. Skim for the social skinny!

  • How to Mine Social Media for Authentic Market Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Companies that mine the otherwise hidden person-to-person chatter of social media gain invaluable market intelligence into what consumers really think of their brands and competitors.