Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Sponsored Article | TOPIC: Writing | ELEMENT: Create
An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create
Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?
Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.
Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.
Journalists and writers may not be trained in marketing, but they can bring valuable and practical content-creation skills to marketing organizations.
CONTENT TYPE: Article | TOPIC: Social Media | ELEMENT: Create
Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.
CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: Create
This cheat sheet goes beyond common spelling mistakes. Keep it handy to make sure you're using "affect" and "effect" properly, to help you refrain from splicing commas, to identify those sneaky dangling modifiers, and more.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Create
It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?
CONTENT TYPE: Sponsored Article | TOPIC: Search | ELEMENT: Create
Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.
Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.
CONTENT TYPE: Chart | TOPIC: Writing | ELEMENT: Create
Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Plan
Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate
We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.
Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.
CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan
Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.
Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy
To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.
CONTENT TYPE: Podcast | TOPIC: Writing | ELEMENT: Create
Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.
Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Management
When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.
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