Writing Resources for Marketing Professionals

CONTENT TYPE: Article | TOPIC: Writing

If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more.

CONTENT TYPE: Article | TOPIC: Writing

The beloved American children's classic Rudolph the Red-Nosed Reindeer was published in 1939 by the Montgomery Ward department store. So it's tempting to think of it as yet another lasting piece of seasonal content marketing. Except Rudolph is so much more than that. It's also a handy framework for telling our own brand stories.

CONTENT TYPE: Article | TOPIC: Marketing Content

Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

CONTENT TYPE: Article | TOPIC: Writing

Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

CONTENT TYPE: Article | TOPIC: Writing

Writing better copy isn't difficult, but it does take a reset of how you think about marketing copy. Follow these five steps to find your brand's authentic voice and connect with customers.

CONTENT TYPE: Article | TOPIC: Marketing Content

Storytelling is key to successful marketing and advertising, but how can you make your audience really feel the story and be captivated enough to hear more?

CONTENT TYPE: Article | TOPIC: Writing

Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?

CONTENT TYPE: Article | TOPIC: Writing

Get your readers past the headline and into the content with these helpful tips for leveling-up your headline game.

CONTENT TYPE: Article | TOPIC: Writing

Four out of five readers won't get past the first sentence of an online article. For marketing content creators, today's reading habits can be challenging. But here's how you can win over impatient or distracted readers and get your content read.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Getting people's attention on social media is more difficult than ever. But giving up isn't an option. So... what should marketers do? Create well-conceived, well-written campaigns that cut through the static, of course. Here's how.

CONTENT TYPE: Article | TOPIC: Career Development

It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?