Writing Resources

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.

CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy

To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Management

When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

What is the secret to an engaging headline? Everyone has an opinion... but what does the data say? After analyzing 100 million headlines, we found that the essence of an engaging headline comes down to a few core principles.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions | ELEMENT: Plan

The potential power of the press release is sometimes misunderstood by marketers who aren't studied PR practitioners. Acting on those false beliefs, however, can be fraught with problems, so here are some best-practices regarding press releases as marketing tools.

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

As an email marketer, you test subject lines and calls to action for optimal performance, but are you submitting your copy to the ultimate test? If you're not testing it for readability, you may be missing out on clicks, conversions, and revenue.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create

Content is still one of the best ways to engage your customers—but you must rethink it... It's not about beautiful stories about your brand; it's about high-value, behavior-changing content about, and for, your customers and their aspirations.

CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

Just because freelance writers aren't employees doesn't mean they aren't a valuable part of your marketing team. Here's how to seek out those who are right for you and bring them on board, and what signs to look for that they might not be working out.

CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Plan

Sometimes, your content crashes and burns. That might mean no one reads your article, it doesn't get shared, or you get bombarded with nasty comments. But, all that's OK. In fact, it might be for the better.

CONTENT TYPE: Article | TOPIC: Branding | ELEMENT: Strategy

When a brand story is crafted correctly, consumers will be proud to associate with and represent your brand, and they will market it of their own volition via word-of-mouth.

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

Copywriters know that creativity doesn't always come right when you need it. Here are four common causes of creative block—and ideas for overcoming them.

CONTENT TYPE: Article | TOPIC: Demand Generation | ELEMENT: Create

Before salespeople can convince a prospect to buy, they have to convince that buyer of the need for change. Facts and figures that are devoid of emotion often fail to persuade, but stories based on these four plots often succeed.

CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.