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  • It's a battle as old as time: You've been assigned to an important project with a tight deadline, but your inspiration's running dry. How can you possibly be creative when the clock is ticking and the pressure is mounting?

  • Keyword research is vital for success, because it's all about determining user intent. And without user intent, there is nothing guiding the content we create, the backlinks we aim to earn, and the on-page content we optimize.

  • Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.

  • Which number in headlines for list-based articles/blog posts is correlated to the most social shares? To find out, Venngage examined the performance of 121,333 "listicle" articles/posts from brands and publishers.

  • Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.

  • We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.

  • Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.

  • Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.

  • Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.

  • To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.