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  • The Right Words at the Right Time in the Right Place: Three Platforms to Publish Your Content On

    Article

    CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Plan

    Articles are a fundamental tool in your content marketing toolbox. Here are three places your articles can find a home, each of which serves a different purpose and offers unique benefits for your content strategy.

  • Nine Ways to Invite More Engagement With Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Communicate

    We are all after content that converts readers into customers, gets shared, builds backlinks, and ranks high in search results. But you can't get any of these results unless your content manages to engage your target audience.

  • How to Write a Persuasive Sales Page (Even If You Hate Selling) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: Create

    Writing to sell doesn't have to be difficult. Check out this graphic for basic tips, and remember not to overthink it.

  • 2018 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at Brand-New Research

    Chart

    CONTENT TYPE: Chart | TOPIC: Content | ELEMENT: Plan

    Content Marketing Institute and MarketingProfs just released their annual B2B content marketing research—the most-cited content marketing research in the world. Get insights into how you can take B2B content marketing to the next level.

  • Ghostwriting Blog Posts for Sales Reps? Read This First.

    Article

    CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Create

    Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the brand's best face is put forward with clear, concise, and appropriate messages that aren't too salesy. Here's how.

  • How a Blog Can Help You Build a Personal Brand Online

    Article

    CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Strategy

    To build your online reputation and your personal brand, you need to present yourself as an expert, someone people will want to hire or buy something from. A blog is an ideal way to hone your personal brand online.

  • A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing | ELEMENT: Create

    Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.

  • 15 Tips to Help You Write Faster [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing | ELEMENT: Create

    Ready, set, go! Learn how to take the pace of your writing from snail to cheetah with these 15 tips to write faster.

  • Content Writer vs. Copywriter: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Management

    When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.

  • Content Writer vs. Copywriter: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management

    When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.