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  • More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey.

  • What do companies that provide great customer communication excel at? What could companies do to enhance their digital communications? To find out, researchers surveyed 4,018 consumers.

  • Some 95% of professional services marketers say it's important that their organization’s content show up in AI search, and 97% say their organization has undertaken at least some generative engine optimization (GEO), according to recent research.

  • Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent survey of 1,000 full-time professionals

  • "Reaching out" and "follow up" are the top corporate cliché phrases that people can't stop using in their emails, according to recent research.

  • What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? To find out, researchers conducted a survey in June 2025 among 164 brand- and agency-side marketers.

  • At what point does brand messaging become too frequent? Why do people stay subscribed to brand communications? What makes brand messages feel relevant? To find out, researchers surveyed 1,200 people from around the world.

  • Some 71% of American workers have been at the same job for more than two years, and 40% say they haven't looked for a new job in the past six months, according to a recent survey.

  • How often do SMB marketers optimize their site landing pages? Which page elements do they test? How are they using AI for landing page optimization? What are the biggest optimization challenges they face? To find out, researchers surveyed 264 marketing professionals.

  • What are B2B buyers' top frustrations with vendors? What do vendors most often misunderstand about buyers' companies? To find out, researchers conducted a survey of 350 B2B buyers

  • Half of American professionals say a strong personal brand matters more than a strong resume in 2025, according to recent research.

  • Employees say that the thumbs up is the most appropriate emoji in the workplace and that the eggplant is the most inappropriate, according to recent research.

  • Most professional writers say they're now using AI tools for their work, and most also say that they think AI tools will lead to decreased opportunities for writers, according to recent research.

  • LinkedIn's global ad revenue is forecast to jump by 18.3% this year and increase by another 18.5% in 2026, according to recent research.

  • This infographic explores four approaches that marketers can take to connect meaningfully with audiences on social media.

  • Some 38% of professionals say their firm canceled or downgraded legacy SaaS solutions in 2025, and 21% say they replaced legacy solutions with AI-native tools, according to recent research.

  • How are American Gen Alpha teens using AI? Which tech devices do they own? What types of media do they spend the most time consuming? To find out, researchers conducted a nationally representative survey of 1,000 US parents.

  • Most CMOs say they are now using AI tools at least weekly for a range of job-related tasks, including to generate copy, find useful information, and challenge their thinking, according to recent research from Dentsu Creative.

  • Americans say the top reasons they'll abandon a brand are because of poor quality and rude customer service, according to a recent survey.

  • Knowledge workers say email and and chat/messaging are the tools that lead to the most friction and lost time in the workplace, according to a recent survey.