Email Marketing

Email Marketing

More results! Less filler.

View On-Demand

Sessions available through August 10, 2018.

So you find yourself on that familiar hamster wheel of doom, churning out average marketing emails with forgettable personality. You scatter some automation and toss in a [FirstName] here and there. Maybe you even offer a GIF when you can muster the inspiration. But it all feels a bit haphazard. Inconsequential. Dare we say... Sisyphean?

Join us in saying: NO MORE!

Join us for our Email Marketing Writing Virtual Conference, where you'll learn how to clear the clutter, bring the funny, and go beyond basic CTA tests to truly strengthening relationships with the lucky folks on your email list.

Agenda

Lianna Patch
Lianna Patch

Hack the Ha-Ha: Why + How to Use Humor in Your B2B Retention Emails

You know your success depends on keeping subscribers around for the long term... but how do you do it? Knock knock. Who's there? HUMOR. In this session, we'll show you why and how to use humor in your emails—including how to find your brand's unique sense of humor, where humor makes the most sense, and where to skip the joke. All this in 45 minutes (and probably with a lot of GIFs)!

You will learn:

  • How to define a brand sense of humor that resonates with your readers
  • Different ways to punch up your existing automated emails
  • How to write personable, funny emails that improve your retention and engagement metrics

Jen Capstraw
Jen Capstraw

Transform Your Emails With Feng Shui

You've heard of feng shui for your home, but have you considered feng shui for your email marketing program? This session dives into best-in-class examples and inspiring strategies that capitalize on feng shui principals to lift subscriber engagement and maximize success. After this session, you'll be able to revisit your email program with a fresh eye for identifying opportunities to clear clutter and attract wealth.

You will learn:

  • How to recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • How to better align messaging and calls to action with campaign objectives
  • How to boost ROI with personalization that moves the needle
  • Ways to leverage the CTA secret that gets the click—even among disengaged subscribers

Hank Hoffmeier
Hank Hoffmeier

Be a Dragon: Fire Up Your Email With Automation

Email marketing automation monitors how your audience interacts with your emails, segments them based upon preset parameters, and tailors future communications. Using three key elements, you will avoid costly mistakes, save time, and—most importantly—increase your market share and ROI (making you a hero and dragon whisperer).

You will learn:

  • How to cut through the noise, better connect and nurture customers, fire up more conversions, and increase revenue
  • How to automate previously complex marketing tasks so you can always send the right message to the right person at the right time
  • Ways to use automation effectively in a B2B environment to cut through the noise and convert more sales

Sponsors

Dun & BradstreetMonotype

Sponsored by 6Connex