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Take 10: How to Create a Lead Generation Form in MailChimp

Christine B. Whittemore
Fri., Jan. 13, 2012, 11am ET (8am PT)
10 minutes

Want to create a spiffy, sophisticated lead generation form? Consider creating one using MailChimp. More powerful than Google Docs, MailChimp gives you a lot more flexibility when it comes to formatting, color schemes, customizable titles, and much more.

In just 10 minutes, learn how to create a basic lead generation form in MailChimp. You'll get the scoop on customizing your offer, design, delivery options, and discover how to experiment with different types of forms.


Christine B. Whittemore is chief simplifier of Simple Marketing Now LLC, a social media and content marketing consultancy focused on helping organizations make their marketing work harder. She has been immersed socially and digitally since 2006 when she launched her first blog, Flooring The Consumer, about the retail experience and marketing to women. Since then, she has launched several blogs, including the Simple Marketing Blog, a Junta42 Top Content Marketing Blog. She frequently speaks about marketing with content and social media. A member of the Board of Directors of the Columbia Business School Alumni Club of New York, she is developing a social media strategy to improve club communications. Follow her on Twitter at @cbwhittemore.

Who Should Attend?

If you want to learn how to create a lead generation form via MailChimp, you'll want to take 10 minutes to listen to this webcast.

What Will You Learn?

  • How to set up a new list in MailChimp
  • How to edit your forms
  • How to deliver your offer
  • Why it's important to experiment with different forms

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