FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • How I Closed a $1M Annual B2B Contract in Less Than 4 Months Using Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Are you creating content based on what you think your audience is interested in? Or is your content calendar guided by their actual questions, concerns, wants, and needs? Discover how to make content that speaks to your customers in a big way to close bigger deals in less time.

  • Podcasting for B2B Marketing Thought Leaders

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Ever listened to a podcast and thought, Oh my god, I can do better? You probably can, and the popularity of the format has made it easier than ever to get started.

  • Six Killer Mistakes That Ruin Your Demand Generation Results

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Demand Generation

    We help a lot of marketers and business leaders untangle their demand generation efforts. This e-book shares the top 6 Demand Gen Mistakes we see regularly. We've also included some helpful exercises to flesh out exactly where it's going wrong.

  • Four Ways to Give Your Podcast a Creative Boost [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic looks at four approaches for improving your podcast: using interactive elements, featuring everyday people, allowing your passion to shine through, and getting out of your comfort zone.

  • What Engineers Want From Vendor Marketers and Salespeople

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing.

  • Live Professional Captions vs. Live Auto Captions: Which Is Best For You?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Accessibility is a hot topic in the virtual event and video space. Live captions are an effective way to make your event accessible, but you have logistic choices to make—namely, should you go with a human or a machine?

  • Five Types of Content to Include in Your Sales Enablement Playbook

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So... you're relatively new to content marketing. You keep hearing about "sales enablement." What exactly is that? And what content types can you tailor specifically for Sales? This article has your answers.

  • The Four Biggest Mistakes You Are Making in Your PowerPoints and Presentations

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    PowerPoint presentations are a super basic skill, right? That means everyone makes super basic mistakes. This article covers four—and how to fix them.

  • Content Intelligence Isn't Just for Demand Gen Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a marketer, you produce your content, you post it, you amplify it, and you're done, right? Not so fast. There's more. Gathering content intelligence improves the value, personalization, and overall effectiveness of your marketing. Here's how.

  • The Purpose of Content Marketing for B2B vs. B2C Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Both B2B and B2C marketers say the primary purpose of content marketing is to generate brand awareness, but they differ on the other top reasons for creating content, according to recent research from Parse.ly.

  • Customers Crave Self-Service Content [B2B Content as CX Working Webinar]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    Your customers want to consume your content before talking with sales. Design an outstanding customer experience around your self-service marketing content in Customers Crave Self-Service Content. Join Jeannie Walters, CCXP, in Session 1 of her B2B Content as CX Working Webinar series.

  • Eight B2B Visual Content Marketing Ideas

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Sick of staring at cheesy stock images all day to use in your marketing? Don't fall into the people-looking-at-a-whiteboard hole. Check out these other eight visual content ideas.

  • Five Ways B2B Companies Can Use Explainer Videos

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Most people throw out how-to manuals and go straight to YouTube to understand how to do something, and they should be able to do the same for your company. Here are five ways to explain your business with video.

  • Podcasting and Video Are Still Untapped Markets

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Although trends suggest that companies are using video and podcast marketing more than ever, the platforms are still not as universal as email or social media, Casted's State of Content Marketing Report found. Check out more insights in this article.

  • How Dynamic Content Can Boost Your Email Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no longer enough to personalize emails using only the [your name] field. Customers are over it. Luckily, there's a better way to personalize: dynamic content.

  • How to Overcome Six Types of Writer's Block [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    This infographic covers how to diagnose what type of writer's block you have, and it provides workarounds for each. It also shares general advice for how to get back into rhythm and write with joy.

  • Create Content That Sales Loves (& Actually Uses!)

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Content

    Did you know that 80% of the content we create is often wasted? Learn how to create the content that gets used and gives you a healthy return on your content investment. Sponsored by Allego.

  • How People Want Brand Messaging to Make them Feel

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    In times of crisis, people say they want brand messaging to make them feel happy and motivated, according to recent research from Attest.

  • Fewer Random Acts of Content

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    You need to attract new people to your business. The right people, those potential ideal customers. Only then can you successfully engage with them. Providing incredible, high-value, educational content will qualify them ready for sales (or move them down your e-commerce pipeline). Then, when it's time for conversion, your success rate will boom.

  • 10 Content Marketing Trends to Watch in 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Directional data, content proliferation, and instantaneous demand are some of the content marketing trends to keep an eye on this year, according to a recent infographic from Search Engine Journal.