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  • GDPR as Opportunity: How to Build Tighter Customer Relationships

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    GDPR's new consent standards will compel marketers to do what they need to be doing anyway: get to know and serve their customers better. Here are four ways to transform restrictive processes into strategic customer-relationship opportunities.

  • A Marketer's Checklist: Are You Ready for GDPR Compliance? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    The General Data Protection Regulation is about to go into effect, but many marketers are still unprepared for it. Here's a checklist for digital marketers to make sure they comply with the pending regulation's provisions.

  • Google AdWords Benchmarks by Industry [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    How does the performance of Google AdWords paid search campaigns vary among industries? Which verticals tend to have the highest costs, click rates, and conversion rates?

  • A Tactical Approach to Marketing Strategy: A Marketer's Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    To plan your marketing, you need a marketing strategy. But how do you create that strategy? You need a tactical approach to understanding where you've been, where you are, where you're going (or should be), and what resources are required to get there.

  • Tons of Traffic, but Few Conversions? Three Ideas for Repurposing Blog Traffic

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Content

    Traffic to your site is a great thing, right? But what if visitors to your search engine optimized content aren't converting to leads or newsletter signups or however else you've defined conversion? Check out these three ideas for what to do.

  • Modern Marketing Intelligence: A Data-Collection Guide for Today's Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Market intelligence uncovers information you can use to shape your marketing and product strategies and to rise above your competitors. Simply put, it's vital. So check out this guide to modern Market intelligence—all in one infographic.

  • The Impact of Saying Thanks in Email Subject Lines

    Chart

    CONTENT TYPE: Chart | TOPIC: Email Marketing

    Email subject lines that express gratitude tend to outperform email subject lines that do not, according to recent research from Cheetah Digital.

  • Five Ways to Successfully Promote Your Loyalty Rewards Program

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    A good rewards program can increase sales, reduce discounts, and grow customer loyalty. Here's how to launch a strong program and encourage customer participation.

  • Eight Ways to Make Money on YouTube [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Ads aren't the only way to make money on YouTube. Check out this infographic for other ideas to generate revenue from the video-sharing platform.

  • How Small Business Owners Got Their Start

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Most small business owners worked a full-time job while starting their own firm, according to recent research from Paychex.

  • A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search Rank

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Backlinks to your site are usually helpful—until they're not and they start to damage your search results. Here's how to disavow damaging backlinks by using Excel and other easily accessible tools.

  • Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None of the above

    When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: They shop. A lot. Check out how much, exactly, and how we marketers can meet their needs.

  • The Updated Guide to Facebook Ad Placements [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Facebook can be an effective way to reach your audience—because it offers a variety of ad placement options depending on your goals. Check out this infographic to learn how to get the most out of your Facebook ads.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • Instagram Influencer Engagement Benchmarks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger followings, according to recent research from Mavrck.

  • How to Use Virtual Reality in Your Digital Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None of the above

    VR has moved beyond just gaming and into many industries, including marketing. See what trends are expected with the technology and why marketers should pay attention.

  • Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    If your marketing campaigns aren't performing as well as you'd hoped, it may be that they're falling on deaf—or even alienated—ears. Here are five mistakes you need to stop making.

  • Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.

  • Teens' Favorite Social Networks, Fashion Brands, and Restaurants

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.

  • Three Tips for Better Real-Time Mobile Marketing in 2018

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Communications

    Mobile marketing provides an ideal opportunity for marketers to speak to customers in the right place and at the right time. See three ways you can use mobile to connect with consumers in the moment.