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  • Seven Ways to Talk Your Financial Execs Out of Jargon and Bad Writing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Sometimes you struggle to get your firm's executives to recognize the power of good writing. You edit their text, but they put the jargon and longwinded language back in. But you can win over your subject-matter experts.

  • Writing and Readability Scores: It Matters

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.

  • 8 Tips for Discovering Your Writing Genius [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Sometimes writing can feel laborious and unfruitful, with your inner critic constantly making you question the quality of your work. So how can you discover your writing genius even when you feel empty?

  • 10 Simple Tips and Tropes for Writing Engaging Social Media Copy

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    These principles of social media engagement, along with 10 tried-and-true tips and social media tropes that connect with audiences, will help you write engaging social media copy on behalf of your B2B brand. See how.

  • Making the Boring Interesting: Perk Up Your Writing

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Writer's block, lack of creative inspiration, falling back on cliches and marketing-speak... if any of that ever happens to you, you're not alone. But by harnessing the secrets of storytelling and neuroscience, you can make any topic—even those that seem boring—interesting.

  • How to Make Your Content Work Harder: Seven Fatty Phrases to Avoid in Your Writing

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    If you aspire to lean and confident writing in your marketing content, you'll avoid populating your prose with superfluous words. Simply put, the most effective writing and communication makes every word... communicate. Here's how to write less but say more.

  • Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets—and Dr. Seuss—use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss.

  • Putting the 'Letter' Back in 'Newsletter': Ann Handley Talks Writing on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    MarketingProfs Chief Content Officer, best-selling author, and global keynote speaker Ann Handley shares her secret to writing addictive email newsletters.

  • Nine Cringey Mistakes in Marketing Writing and Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Creating content that engages readers isn't easy, especially today. In our haste to create fresh, useful content, we make mistakes. But our audiences don't want to waste time on substandard writing. Avoid these nine common writing and content mistakes.

  • 29 Ways to Improve Your Writing Skills and Avoid Content Mediocrity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Learn how to apply the principles of deliberate practice to improve your writing skills and accelerate your learning. Some 30+ hand-drawn images illustrate tips and advice to make you a better writer.

  • Four Human Writing Tips That Will Make Search Bots Smile

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day.

  • Marketing Writing Bootcamp 2020

    Event

    CONTENT TYPE: Event | TOPIC: Writing

    Whether you're a marketing newbie or a seasoned pro, Marketing Writing Bootcamp's 13 sessions will help you level up your marketing writing… fast!

  • Writing: Six Types of Hooks to Reel in Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.

  • Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Google ads are a competitive space. Check out this infographic for seven tips—with supporting data—to help you get the best ROI on your ads.

  • A Novel (Writing) Approach to Marketing: Erik Deckers on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    Humor columnist and marketing expert Erik Deckers discusses creative writing techniques that can improve your content marketing.

  • Seven Perfectionism Pitfalls to Avoid in Your Writing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Your first draft doesn't have to be perfect, and your research doesn't have to take forever. By focusing on making yourself a pragmatic writer rather than a perfectionist, you can become both more creative and faster.

  • The Ultimate Cheat Sheet for Writing Explainer Video Scripts [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Explainer videos are a useful and fun way to introduce your audience to your products or services, and—when they are done well—they can be extremely effective. Read on for dozens of tips on how to write a compelling video script.

  • Amazing Marketing Writing

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Writing

    If you're a marketer, you're also a writer. Embrace it! Improve the skills you already have so you can tackle new, more challenging projects with confidence. We've got the perfect toolkit to help you create marketing writing success.

  • Your Handy Cheat Sheet for Writing Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."

  • Five Content Writing Tips That Will Automatically Make You a Better Blogger

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.