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  • Four Writing Lessons From Dr. Seuss: Create Instantly Memorable Marketing Copy

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Could you create effective marketing copy by imposing limits on how you write? How about using some tricks and tactics that poets—and Dr. Seuss—use! To craft unforgettable, memorable marketing copy, take a page or two from Dr. Seuss.

  • Writing Showdown: Early Birds vs. Night Owls [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Early birds are less prone to make writing and typing errors than their late-night counterparts. How much more accurate are they? Find out here.

  • Blogging Benchmarks: Writing Time, Post Length, and Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most bloggers (56%) say it takes them three hours or less to write a typical blog post, according to recent research from Orbit Media Studios.

  • Own Your Interview: Nine Questions Every Content-Writing Candidate Needs to Ask

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    You can't get answers if you don't ask questions. And if you don't get answers, you can't make informed decisions. Ask these nine questions, and you'll be on your way to owning your content-job interview.

  • Writing: Six Types of Hooks to Reel in Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.

  • Your Handy Cheat Sheet for Writing Headlines [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    How do you get your headlines to inspire a click? Here's a cheat sheet that spells out nine effective tips based on the nine letters in the word "headlines."

  • Five Content Writing Tips That Will Automatically Make You a Better Blogger

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging is an important part of digital marketing. Yet, many choose not to blog because they think they don't have the necessary writing skills. These tips will go a long way toward helping you write engaging content.

  • 50 Horrible Cliches You Need to Stop Writing and Saying Right Now [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Have you recently said "the elephant in the room" and "move the needle" unironically at work? Then you need to start purging jargon from your writing and speaking right now.

  • How to Improve Blog Writing Through the Art of 'Stealing' [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Good artists copy; great artists steal—not actual information or ideas... but techniques. Check out these writing techniques for boosting your content's performance.

  • Marketing Writing Bootcamp

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Deliver marketing messages with crystal-clear writing! Ten marketing writing pros reveal their secrets to effective writing. From emails to newsletters, webpages to whitepapers, clear writing is a valuable skill you'll use every day. Discover how to compose compelling content that is easy to read and easy to understand at Marketing Writing Bootcamp.

  • Transforming Writing for Businesses With AI

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Writing

    AI offers near-instant document preparation and automated content creation. But it's your human expertise and creativity that makes your content engaging and effective! Join us to discover how AI tools are reshaping writing—and how they can make you indispensable. Free webinar, sponsored by Bruce Clay Inc.

  • Clear the Way With UX Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Prospects are checking out your website. Don't let a poor user experience scare them away! Remove those UX roadblocks and create a clear path to your buyer's next stage. Shannon Geis's UX writing essentials will help you connect your audience's needs with your business goals to make that B2B sale.

  • Creative Compliance: Effective Writing for Regulated Industries

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Ahava Leibtag uncovers practical strategies to align your marketing efforts with both regulatory requirements and business objectives. Discover the power of clear, accessible content that captivates your audience—in any industry.

  • Marketing Forecast: Master the Triple Crown of B2B Marketing Writing

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Sarah Greesonbach shares how to find success today with marketing focused on webinars, original research, and thought leadership. Develop your strategy and skills for these three assets now to build your career momentum through 2025.

  • Four Steps to Get Your Team Writing in Your Brand's Voice

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    This article shares tips for setting up clear tone-of-voice brand guidelines, teaching your team to follow them, and checking how well you're doing.

  • AI Writing Workflows That Save Hours

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Writing

    Start using AI as a reliable part of your content creation process. Ed Gandia zeros in on the writing phases where AI can make an immediate difference. You’ll leave able to move faster, think bigger, and deliver stronger results—without losing your voice or creative control.

  • Four Critical Keys to Writing a Web Site Home Page

    Article

    CONTENT TYPE: Article | TOPIC: Writing

  • Four Critical Keys to Writing a Web Site Homepage

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writers face specific challenges when writing a home page. In fact, home pages can be tricky, simply because your page not only has its own job to do but also has to support a group of second-level pages. Here's how Nick approaches the task... whether a site has a total of 10 pages or a thousand pages.

  • Two Approaches to Writing Web Pages

    Article

    CONTENT TYPE: Article | TOPIC: None

    There are two distinct ways to approach the writing of a Web page... at least, according to this author. Here they are.

  • Seven Steps to Writing Copy Your Market Will Actually Want to Read

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    In a classic "New Yorker" cartoon, a man approaches the pearly gates. Saint Peter, greeting the new arrival, gestures to a sign saying "Birth, Death & Beyond" and comments, "Actually, I preferred 'Heaven,' too, but then the marketing guys got hold of it." Ah, the dreaded "m" word. Instead of inspiring awe and admiration, it's now more likely to prompt contempt and eye-rolling.