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  • Write From Your Reader's Perspective

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them. If that's not obvious, chances are they will move on quickly. By using the word "you," you begin to establish a connection with readers because you address their needs. And rather than objectifying your message—placing it on a pedestal, as an object of study—you personalize it. Instead of creating an abstraction, you start to build a relationship.

  • Surveys, Polls, Forms, and Progressive Profiling: How to Write Questions That Deliver Valuable Insights

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    It sounds simple, but writing a good question and collecting reliable answers is harder than it seems—whether you're writing full-fledged survey instruments or quick questions for polls or forms. So here are six sets of expert tips and best-practices.

  • AI Can’t Write Thought Leadership (But It Can Do Something Else)

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Hot take: All that content you’ve been creating? It’s not thought leadership. Or at least most of it isn’t, especially if you leave the writing to AI.

  • How to Use Research to Write High-Converting CTAs and Tailor Your Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Providing useful content to your audience and selling your product or service to them aren't mutually exclusive tasks. These three tips explain how to use customer research to write compelling CTAs that help you make sales.

  • Copywriting Makeover: Write to Where Your Customers Are (Part 1 of 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's something that most writers neglect to take into consideration.

  • MAMBA: The Best Way to Write for Marcoms

    Article

    CONTENT TYPE: Article | TOPIC: None

    What's MAMBA? Only the very thing that will make you write better marketing communications materials.

  • How to Write a Smooth Sales Letter for Results

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When you prepare an important presentation, be sure to make the effort to make your copy flow.

  • How to Write for a Multilingual Marketplace (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: Writing

  • How to Write a Welcome Email Series That Wins Hearts and Wallets

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Your welcome emails set the tone for the relationship with your subscribers. If recipients come to know, like, and trust you, they're more likely to open, click, and buy from your future emails. Here are five elements of a welcome email series that'll tip the scales in your favor when you're ready to promote your offers.

  • How to Write Funny: Four Lessons in Marketing Humor From the Greatest Email Ever

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Done right, humor sells. But you probably don't sell a product or service that's inherently funny. So how can you create funny content that's just right for your business?

  • How to Write Cold Emails to Millennials and Get a Response

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Millennials are expected to outnumber members of any other generation in the USA this year. How can savvy marketers make the most of this opportunity? What's the best way to reach out to the Millennial market? What kind of message is most likely to resonate?

  • Five Surprising Ways to Write Addictive Business Blog Posts

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    So frustrating: You work hard. You know your industry inside and out. You offer something nobody else does. And you take precious time to write about it in your business blog. Yet... nobody is reading.

  • How to Write Persuasive Blog Posts: A Template

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    So you've just crafted a beautiful blog post bursting with metaphors and emotion and elaborate language. Done! The sales should roll in. But that's not quite how persuasion works. Check out this article to find out what does.

  • How to Stop Annoying Your Customers With Useless CTAs and Instead Write CTAs That Convert

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    In a world full of "READ THIS!" "BUY NOW!" and "CLICK HERE!" sometimes the only action customers want to take is to click away. And we marketers shouldn't blame them. So, what do we do? How else can we inspire action?

  • How to Write Exceptional Case Studies: Five Interview Tips

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Writing

    An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.

  • How to Write Like the Robots Can't

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Artificial Intelligence

    Good marketing writing matters more than ever—generative AI tools have made that clear. Because while AI can "write"—it can't write like you can! Ann Handley, chief content officer at MarketingProfs, shares her insights to where AI can help you with writing, when you shouldn't involve AI at all, and how your creativity is your unique strength.

  • Optimizing Your Site: How to Write for Google and the Reader

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: SEO

    Google continues to dominate search, which means your content better do the things Google rewards, or else you won't rank as high as you'd like. But does your content have to be reduced to a bunch of repetitive keywords in order to be successful, or can you write for both Google and your target audience? Sponsored by Sitefinity.

  • The Everybody Writes 2 Book Launch Bash!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."

  • It Is Written on the Tablets: News Consumption Going Mobile

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 18 months after the introduction of the iPad, 11% of US adults now own a tablet computer of some kind, and among them 53% access news via tablet every day, reading long articles as well as browsing headlines, according to a new report by Pew Research.

  • How to Write a Perfect Guest Post Pitch [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketers regularly send out guest-article or guest-post pitches. But do those pitches resonate with the editors who receive them? Unfortunately, not very often. But why? In this infographic, business and marketing website editors explain why—and how to write pitches that get, and hold, editors' attention.