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CONTENT TYPE: Article | TOPIC: SEO

Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

What Google Analytics data should marketers home in on to help executives understand the impact of marketing content and online efforts on delivering value through the sales funnel?

CONTENT TYPE: Article | TOPIC: Customer Experience

Here's how to apply loyalty best-practices to your social media marketing to increase customer retention and long-term loyalty.

CONTENT TYPE: Article | TOPIC: Email Marketing

Email marketers don't often go too far beyond conversion-, click-, and open-rate data. Yet, to create email campaigns that engage your subscribers and increase ROI, you'll need to.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

Modern CMOs know that to be successful they must integrate multiple data streams to glean valuable, actionable information for Marketing, Sales, and the wider business. Here's how to tell whether social efforts are having an impact on your company.

CONTENT TYPE: Article | TOPIC: Career Development

"At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

CONTENT TYPE: Article | TOPIC: Marketing Strategy

"At work upon a client query, while I pondered, bleak and bleary, / Over many a bloated and drab volume of marketing lore, / While I nodded, nearly blotto, over another limp marketing motto, / Came to my cell a tweet so branded, deftly done, not underhanded..."

CONTENT TYPE: Article | TOPIC: Customer Experience

Customers of businesses that don't focus on good customer experience are leaving in droves. Here's how to monitor customer experience and why a more holistic approach to doing so will benefit both your business and your customers.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

MMM and attribution measure the value and performance of your marketing activities. Both are sophisticated models for measuring cross-channel marketing activities, but they work in different ways, for different reasons.

CONTENT TYPE: Article | TOPIC: Martech

Calls from search, social, and display ads are often the most lucrative type of conversion, but also the most difficult for marketers to measure and optimize. Here's a basic lesson in how call attribution works and how it can benefit you.

CONTENT TYPE: Article | TOPIC: Measurement & Analytics

Without a doubt, data and analytics have become central to every organization's business strategy. Find out how to enable your marketing organization to successfully use data and analytics to drive business decisions.

CONTENT TYPE: Article | TOPIC: Customer Experience

By ensuring that your marketing encourages repeat business, brand loyalty, and customer referrals, you give your business the kind of boost that can't come from any other source. But how do you go about doing that?

CONTENT TYPE: Article | TOPIC: Demand Generation

Rather than just pass leads off to Sales, marketers now shape and guide prospects through the sales funnel until purchase intent is clear. Thanks to lead nurturing, doing so is easier and more effective than ever before.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

Google's Shopping Insights tool helps retailers understand where their customers are looking for what products, and what devices (desktop, mobile) those customers are using in those areas. You can then use those insights to plan your marketing campaigns and promotions.

CONTENT TYPE: Article | TOPIC: Marketing Content

More than ever, we B2B marketers are held accountable for driving revenue—and proving that we are. If you're struggling with measuring your content's value, here are three sets of metrics to track—and tips on how you can track them.