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CONTENT TYPE: Article | TOPIC: Content
Marketers are often the default creators of presentations for conferences and webinars—even board meetings and sales decks. These simple design tips can make your presentations more convincing and engaging.
CONTENT TYPE: Article | TOPIC: Events
Some events capture the public imagination before, during, and afterward. The lure of such events is nearly impossible for brands to ignore. Marketers can make massive inroads tens of thousands of attendees at once—if they understand how to craft, deliver, and spread the right message.
Experiential marketing has hit its stride. Once considered experimental or risky, it has now proven its legitimacy among major brands. So whether you're organizing an immersive pop-up, on-site virtual reality installation, or a live performance, follow these seven tips to achieve the ROI you're looking for.
CONTENT TYPE: Infographic | TOPIC: Events
Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.
Tradeshows, conferences, live events in general have become essential components of exceptional marketing strategies. No other medium works better to create an emotional bond between your brand and its customers and prospects. Of course, there are right and wrong ways to approach live events.
In a digitally driven world, the human element can get lost. Nothing can replace face-to-face rapport, which is why events can do wonders for your sales—certain types of events more than others, depending on your brand and positioning. These three types of events can boost your sales.
CONTENT TYPE: Sponsored Article | TOPIC: Events
Even if you put on an otherwise perfect event, a horrible registration experience can be disastrous for your company. Registration done wrong will color how attendees feel about your event, viewing your brand in a negative light. Here's how to create a positive impression instead.
"Event intelligence" is the latest buzzword in the meeting and event industry, and there are a lot of questions surrounding it, such as how exactly it helps planners and marketers, what technologies come into play, and even what event intelligence is. This article sheds some light.
Tradeshows are a big investment, so make sure you're prepared. From tips on selling your products to creating relationships, here are some ways you can make your next tradeshow experience a success.
CONTENT TYPE: Sponsored Webinar | TOPIC: Events
With a new year of tradeshows upon us, all eyes turn to ROI. Are you ready to get the maximum value—and leads—out of your live events? Sponsored by Cvent.
There's a lot that happens at an event besides the five minutes a particular attendee is chatting with you at your booth. If you can collect and interpret data about the rest of what event attendees are doing and signaling, you'll be far more successful in your follow-ups. Sponsored by Cvent.
Sponsoring an event can be an effective way to improve brand awareness, and it can even help your local SEO efforts. And sponsorship doesn't have to be monetary. Your company can give back in many ways—and get positive recognition in return.
Whether you're a budget-challenged startup or a corporate marketer headed to a tradeshow for the first time, it can be daunting to prepare your company's branding for an appearance at a major industry event. These do's and don'ts will help you achieve great results.
Many brands are exploring the benefits of pop-up shops, which can provide brand awareness and test markets at lower costs and less commitment than other options. See why your brand might consider a pop-up shop.
Few of us would argue against the benefits of exhibiting at a tradeshow, where we can possibly reach hundreds, maybe thousands, of leads. But many of us focus so much on lead capture that we forget about a follow-up plan for nurturing leads into customers. These six tip should help.
CONTENT TYPE: Chart | TOPIC: Demand Generation
Which in-person events, social networks, and industry analyst firms have the greatest influence on B2B buyers?
CONTENT TYPE: Podcast | TOPIC: Marketing Strategy
The VP of Marketing & Communications for ZERO - The End of Prostate Cancer discusses nonprofit marketing and explains how ZERO's community of champions (ZERO's Heroes) has helped those affected by the illness and drummed up support for research.
Unlike passive forms of marketing, experiential is an active, multidimensional vehicle that connects with customers on a deeper, more emotional level.
Do you know how well your experiential marketing campaigns are performing? Many marketers don't, but these tips can help you set key metrics and see ROI.
CONTENT TYPE: Chart | TOPIC: Events
Event marketers say email is the most effective channel for promoting professional live events, such as conferences, according to recent research from Bizzabo.
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