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  • Future-Proof Your Social Media Strategy Through Smart Measurement [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Social Media Marketing

    The world is changing faster than ever, and so is social media. It's hard to know how to keep up. But there's no need to worry because Zontee Hou has four key frameworks you can use to build a future-proof social media strategy. This presentation was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • How to Create an Email Newsletter People Will Clear Their Calendars to Read [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Is your email newsletter yawn-worthy? Learn how to create and write one your customers clear their schedules to read and that gets real results. This presentation by MarketingProfs' Ann Handley was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Advanced Content Marketing and Optimization for B2B Marketers [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Move your B2B marketing from meh to amazing with explosive, beyond-the-basics content and search tactics. This presentation by Andy Crestodina was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Presidentially Speaking: B2B Communication Secrets from US History [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Branding

    Do you have what it takes to be a "Great Communicator?" From Washington and Lincoln to Reagan and Obama, learn the communication secrets of our chief executives and put them to work for you. This presentation by Nick Westergaard was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • How to Create Meaningful Experiences That Inspire Action in an Unpredictable World [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    How do you maintain a human connection and create meaningful experiences in a world where in-person interactions are canceled, but marketing is not? This presentation by Ashley Zeckman was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • YES, You Can Build Passionate Fans in B2B Businesses! [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Customer Experience

    Does your B2B company need rocket fuel? Start inspiring and nurturing true fans. This keynote presentation by David Meerman Scott, based on his book, Fanocracy, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • Positioning in Crowded Markets: How to Make Any Product Obviously Awesome [B2B Forum]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Strategy

    Great positioning is oft-overlooked by B2B businesses but oh. so. Important. It's time to use strategic positioning to make your products obviously awesome to your customers. This keynote presentation by April Dunford, inspired by her book Obviously Awesome, was recorded live at #mpb2b 2020 and is available exclusively to PRO subscribers.

  • How Measurement Proves & Improves Your ABM's Value

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Account-Based Marketing

    Are you getting as much out of your account-based marketing strategy as you hoped you would if you could measure success? Or do you struggle to prove ABM's—and your own efforts'—effectiveness and ROI? You can overcome those common measurement challenges and level-up your capabilities to prove performance. Sponsored by LiveRamp.

  • A Demand Gen Road Map for Today: Doubleheader Event

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    To address modern buyers' needs and concerns—and keep target accounts moving down the sales funnel—organizations have been adopting account-based marketing (ABM) approaches. But getting and keeping buyers' attention is harder than ever. Start with understanding their intent and communicating in context. Sponsored by RollWorks.

  • Why Direct Mail Is ABM's New BFF and Enabler

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    Every company wants to stand out and attract meaningful attention. But there's more to it than ads or dimensional mailers. How can you create quality moments with your target audience and spur them to action? It starts with understanding direct mail's evolution and the ways it can work with ABM. Sponsored by ZoomInfo.

  • Data-Driven Storytelling: Marketing's Next Chapter

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Has your company tried its hand at data-driven storytelling, or does "data-driven" scare you off? Don't worry, you don't have to be a data analyst to leverage this powerful tool for connecting with your online audiences through stories. It starts with identifying untold stories that you can uniquely tell. Sponsored by Meltwater.

  • Global Content Velocity and Marketing Campaign Best Practices

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    What's the best way of executing successful marketing campaigns, content, and websites in local markets faster—especially with limited resources? Hear from a panel of experts on building and implementing a best-in-class plan that will drive revenue. Sponsored by Cloudwords.

  • Marketing-Led Customer Experience: The Future of B2B

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    The pandemic has accelerated the trend toward highly personalized digital customer journeys. Which is why customer experience has become so important. Find out what you and your marketing team can do right now to effectively serve the needs of not only your customers but also your business. Sponsored by DemandLab.

  • Sales Cycle Stages: Creating the Perfect Pipeline [B2B Backstage]

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    See Kenda Macdonald, CEO of Automation Ninjas and bestselling author of "Hack The Buyer Brain," Backstage (on-demand) to learn how the human brain works when making a purchasing decision—and how you can use that knowledge to create the perfect sales pipeline.

  • Five Easy Steps to Kick-Start Your ABM Launch

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Target accounts are great—but only if you can effectively identify which customers should make the list, and then follow through in ways that actually boost your bottom line. We'll show you how to get started right now. Sponsored by Vidyard.

  • Proven Techniques to Catapult Your Storytelling Skills

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    Every company wants to tell a great story. But there's more to it than eloquent prose and fairytale-worthy endings. Harnessing the power of storytelling starts with identifying the most common mistakes and knowing how to create compelling narratives that work across platforms to reach your customers. Sponsored by Codeless.

  • Build Your Marketing Analytics Road Map to Growth

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    There's no room for error in the current marketing environment. But what's the best way to ensure that your strategy aligns with, and supports, bottom-line business goals? It starts with analytics. Sponsored by Alight Analytics.

  • Three Ways Marketing Can Drive Real Business Impact

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    Marketing teams are more remote and distributed than ever, adding even more complexity to the already-tumultuous business environment. How can you improve your team's agility and increase their ability to drive positive business results? It starts with three things. Sponsored by Workfront.

  • How to Advance Racial Justice Within Your Organization

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Content

    As marketers, we need to act in solidarity to identify and address the barriers in both our industry and our organizations that are hindering the advancement of BIPOC. This round table will help us have the uncomfortable conversations and tackle some of the tough issues our society is facing.

  • The Modern Marketer's Guide to Lifecycle Marketing

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Marketing Strategy

    No matter the size of your business, every single customer touchpoint is critical—especially now. And if you're not using a lifecycle marketing approach, you're probably missing out on key opportunities and revenue. It's time to make the shift. Sponsored by Act-On Software.