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  • The average tenure of chief marketing officers at top consumer brands dipped slightly last year, according to recent research from Spencer Stuart.

  • Consumer behavior is continually evolving, both adapting to and influencing our permanently connected world. How can marketers—and, more broadly, businesses—keep up with the pace of change and evolving consumer behavior?

  • Marketers' day-to-day responsibilities, together with what's expected of marketing departments and marketers, continue to shift. So do marketing skill sets and marketing team structures—and marketing salaries.

  • The average length of brand videos in 2018 dropped significantly—that's the second year in a row—according to recent research from Vidyard.

  • Mobile devices have become integral to the summer road trip experience for many people, according to recent research from AdColony.

  • Marketers are investing heavily in display ad campaigns to drive brand awareness as well as sales. But ROI hinges on being able to personalize ads to the consumer, showing them the right ad at the right time. Check out this infographic for ways to do that.

  • Whether you're hosting a marketing department gathering, company meeting, or an industry conference, planning an event requires organization and plenty of time for preparation. See what event planners have to say about how to put together an event.

  • What does the language used in tweets by popular digital marketing influencers reveal about their personalities? Which personality traits do marketing influencers tend to have in common?

  • Employees and employers have somewhat differing opinions about what causes people to be fired from jobs, according to recent research from Airtasker.