Content Marketing

Content Marketing

Effective strategies for revenue-generating content!

Sessions available through October 12, 2018.

Is content marketing making your head spin? We get it. Now that it's gone mainstream, there are opportunities around every corner—and even the savviest, fastest marketer is trying to keep pace. We're here to save your sanity (and your neck) along the way!

Join us for our Content Marketing Virtual Conference, where you'll learn how to create and distribute revenue-generating content, without losing steam—no matter the size of your team.


Jacob Warwick and Meagan DeMenna
Meagan DeMenna & Jacob Warwick

Be the David in Your Own Content Marketing Story

Too often, marketing teams are overwhelmed with the Goliath of content marketing—unrealistic expectations and time commitments. Many lack organization, struggle to grow and measure their efforts, and inevitably have frustrating encounters with management. In this session, you'll learn how two marketers with a pragmatic solution built a content foundation that doubled monthly revenue, tripled organic traffic, and decreased customer churn by 60%.

You will learn:

  • To set benchmarks and pragmatic expectations for small marketing teams
  • How to organize your content marketing foundation for growth
  • To listen to your audience to inform your strategy
Randy Frisch
Randy Frisch

Persuading Prospects Through Personalization

If you're like two out of three marketers, you recognize that personalizing content is critical; but you also know that it's damn hard to do. Aligning the buyer's journey to customers' growing appetite for personalized experiences is easier said than done&emdash;or is it? Join Randy as he presents an actionable framework for persuading prospects through the power of personalized content in acquisition, sales enablement, and ABM.

You will learn:

  • How content fuels personalization and how to approach developing and organizing it at scale
  • To deliver truly relevant content to customers and prospects across different channels, formats, and touch points
  • Tips on using customer and prospect scores to trigger personalized ads and landing pages—and how to distribute specific content across channels
Heidi Cohen
Heidi Cohen

B2B Content Distribution—It's Easy as 1-2-3

In a low-trust, content-saturated environment, content creation and distribution can't be an afterthought. To maximize readership and results, your content marketing plan needs optimization, amplification, and distribution—and this session will show you how. You'll get a three-step approach for how to make and keep visible the high-value B2B content that your target audience wants, often before you know they're in-market.

You will learn:

  • To optimize content for the five key audiences you need to reach to yield measurable results
  • How to take advantage of the short window of opportunity for amplification
  • To plan and distribute content to keep it visible and actionable over time


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