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  • How Augmented Reality and Virtual Reality Are Changing Things for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketers have lately been talking much more about how augmented reality and virtual reality will change marketing. It's time to take a step back and put a practical spin on AR and VR—on what is likely to happen and what is simply hype.

  • Winter Is Coming: What Retailers Can Do to Prepare for the Holidays

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Retail marketers say developing content and promotions well ahead of time is the most effective thing that can be done to prepare for the winter holiday shopping season, according to recent research from Campaigner.

  • The Lowdown on the Rise of Influencer Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Influencer marketing can earn your brand $7.65 for every dollar spent, according to an infographic by Influencer Marketing Hub. This marketing strategy is taking off... Is it time for your brand to work with influencers?

  • Online vs. In-Store: How Consumers Prefer to Shop

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most adult consumers in the United States still prefer to shop in physical retail stores rather than online, according to recent research from Walker Sands Communications.

  • 11 Powerful Approaches to Marketing Highly Unsexy Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The appeal of some products is obvious; they practically sell themselves. Other, "boring" products? Not so much... There is hope, though. Here are 11 powerful ways to market products that, on the face of it, seem totally unsexy.

  • Why Millennials Are Different, and How Marketers Can Engage Them [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Looking to get inside the mind of a Millennial? Check out this infographic, which explains why this generation shops differently and how marketers can adapt.

  • The Five Pillars of a Solid Digital Marketing Strategy That Endures

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Why in this digital world would you operate your digital marketing communications without a solid strategy and plan? Set your foundation on the right footing now, and you'll save time (and money) later. Here's how.

  • Why Most Marketers Should Care About Virtual and Augmented Reality

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Businesses resistant to new tech and ideas have often fallen behind or lost the ability to compete. VR and AR may still feel out of reach, but the technology will quickly become more accessible both to creators and to users.

  • Is Amazon a Friend or Foe to Its Merchants?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most merchants that use Amazon.com as a sales channel are worried that the e-commerce giant will one day become a competitor, according to a recent research from SLI Systems.

  • 10 Questions to Ask When Interviewing Your Next B2B Digital Marketing Agency

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you've never done it, working with a B2B digital marketing agency can feel like a bold exploration of unknown territories. To make sure you don't lose your way, ask these 10 questions of your potential marketing partners.

  • What 2 Billion User Journeys Tell Us About Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How does personalization affect the customer journey? Significantly. E-commerce businesses can increase revenue per visitor 6% with the use of savvy optimization and personalization, a recent study found. See the infographic for more.

  • How In-Store Tech Use and Preferences Differ by Gender [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Though 42% of women take photos of products in-store to remember them later, only 30% of men do so, a recent study finds. Check out the infographic for more about how men and women use technology differently to enhance their in-store experience.

  • How Millennials Are Changing the Shopping Landscape [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Millennials shop differently from other generations, so any marketer who wants to woo this notoriously brand-loyal generation has to know what they're up to and how they shop. Here's an infographic to explain just that.

  • The 10 Most (and Least) Socially Responsible US Companies

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Consumers in the United States rate Wegmans, Publix, and Amazon.com as the most socially responsible companies, according to recent research from The Harris Poll.

  • The Most Important Branding Element You Are Likely Ignoring

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Branding is vital in today's crowded marketplace of companies, ideas, and products. And though most of us understand visual branding with images, colors, logos, etc., few understand that sounds and music can align perfectly with brand attributes—and set your brand apart.

  • How to Use Video to Achieve Your Marketing Goals: From Awareness to Sales (And in Between)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Videos are one of the most effective types of marketing content around. But using the right type of video for each marketing goal is key.

  • Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the end, though, you're only hurting yourself.

  • 2017 Marketing Performance Benchmarks and Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations?

  • LSI Keywords for SEO: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    As Google's deep-learning algorithm assesses what is the most relevant and authoritative Web content, LSI keywords will continue to become more important. Jump on the bandwagon now to stand out before your competition does.

  • Four Steps to Unlocking the Real Power of Marketing Personalization [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Savvy marketers use smart personalization to keep customers engaged. This infographic shares stats you need to know and the four major actions you need to take to make personalization truly personal.