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  • What Neuroscience Tells Us About Social Media Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social media is a great way to market to your entire audience, right? It might seem that way, but social studies and neuroscience tell us that people don't want to be sold things in social situations. Here's what you need to know.

  • A Five-Point Plan for First-Party Data

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers are collectively sighing in relief at having two more years before the death of third-party cookies takes effect. So what should they do with that time? Prepare to fully use first-party data.

  • The Industries Americans Say Are Least Trustworthy

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Americans view the pharmaceutical industry as the least trustworthy industry, though their opinion of pharma companies has improved somewhat over the last year, according to recent research from the Public Affairs Council.

  • What People Use Their Smartphones for While at Work

    Chart

    CONTENT TYPE: Chart | TOPIC: Communications

    People use their smartphones for a wide range of different activities during the workday, from sending emails and managing their calendars to checking social media and playing games, according to recent research from AdColony.

  • The Most Important KPIs to Track the Effectiveness of Your Email Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Tracking email KPIs goes far beyond simply monitoring your open rates. This article outlines other important metrics to use, and how to track them.

  • What B2B Marketers Need to Know About Core Web Vitals

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    For a website to rank high on Google, it has to meet certain performance standards. But what are those standards? This article breaks down Google's three core performance metrics.

  • Five Ways Digital Advertising Fraud Is Costing You: How To Take Control of Your Media Spend

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    Digital advertising fraud causes companies to lose billions of dollars in media spend. But how? Here are five common fraud tactics to watch out for.

  • Three Marketing Metrics to Stop Tracking—And What to Measure Instead

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them.

  • Micro-Conversions: What They Are and Why They Matter

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.

  • The Big Gap Between Channel Ad Spend and Channel Consumption

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.

  • What B2B Executives Want From Thought Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.

  • The Incredible Scale of Data Generated Online Every Minute [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?

  • The 25 Most Valuable Global Brands in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand.

  • The Most Important Search Ranking Factors According to SEO Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research from Search Engine Journal.

  • 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.

  • Optimizing Your Media Investment: The Ongoing Value of Mixed Media Modeling

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they don't understand the landscape most of the time. Here's how media intelligence and mixed media modeling helps pull the curtain back.

  • CTV Scale Is Here, So Where Are B2B Advertisers?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.

  • Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.

  • Why B2B Brands Face Unique—and Sometimes Self-Inflicted—Email Deliverability Challenges

    Article

    CONTENT TYPE: Article | TOPIC: Email Marketing

    Email deliverability can feel out of your control—particularly for B2B brands, which operate in unique ways that can affect inbox placement. Here's how to ensure that your companies' emails aren't being junked or blocked.

  • Website Conversion Trends Every Marketing Professional Should Know About

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    The pandemic has given many companies the time and space to reset their digital strategy with a large rebrand. But overhauling a site too much can result in fewer conversions. It's best to use a combination of trends and evergreen tactics.