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  • Has B2B Sales Gotten Easier or Harder Since 2020?

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Nearly half of B2B salespeople say their jobs are now more difficult compared with pre-pandemic times, according to recent research from Jiminny.

  • Five Trends in the Marketing Ops Profession

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Career Development

    Somebody has to wrangle all those marketers to make sure they're getting their job done. Luckily, marketing ops is gaining popularity. Check out trends in the marketing ops profession.

  • How to Cultivate Curiosity Throughout Your Career [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Being a life-long learner can help you adapt and adjust over time. So, how can you ensure that you stay curious? This infographic explores tips for cultivating curiosity over the course of your career.

  • The State of Competitive Intelligence: Four Trends

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Do you have a dedicated competitive intelligence team, or does your company just poke around on its competitors' social media now and then? The results of a new study might convince you to ramp up your tactics.

  • Eight Myths of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    It's only for email! It's only for enterprise businesses! It will replace us all! Wrong. This article sets out to debunk eight marketing automation myths.

  • The State of Advertising Media Talent in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Churn is the biggest concern both advertisers and agencies have regarding their media talent, according to recent research from ID Comms.

  • The Cost of Poor Business Writing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Has the meteoric rise of video and audio content made written text obsolete? Hardly. Bad business writing can cost a company everything, from productivity to potential customers.

  • B2B E-Commerce: Six Common Return-on-Ad-Spend Measurement Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Advertising is a B2B e-commerce marketer's best friend—but it can stab you in the back if you don't measure the return correctly. Here are six mistakes to watch out for.

  • The 30 Brands B2B Professionals Trust Most

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple, Adobe, and Microsoft are the brands most trusted by B2B professionals, according to recent research from Sagefrog.

  • The Difference Between Rebranding and Debranding [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    This infographic covers exactly what changes in a rebrand versus a debrand and also looks at the core goals of each approach.

  • How to Build a LinkedIn Employee Advocacy Program That Doesn't Fall Apart

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Enthused employees can have a huge effect on your company's reputation and bottom line, and excitement is easily built on LinkedIn. Here's how to use the social platform for employee advocacy.

  • How to Motivate Today's Employees [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Changes in the workforce are transforming what motivates employees. This comprehensive infographic delves into how employers can win the hearts and minds of today's workers by using both tried-and-true and cutting-edge techniques.

  • What Employers Look for When Hiring Social Media Managers

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Which skills, backgrounds, and capabilities do businesses look for when hiring social media managers?

  • Many Roads to CMO: The Backgrounds of 20 Top Marketers [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    This infographic explores the backgrounds of 20 CMOs at leading brands, including JPMorgan Chase, Snap, McDonald's, Salesforce, and TikTok.

  • How to Reach the Right Candidates With Programmatic Recruitment

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Programmatic: it's not only an ad strategy aimed at acquiring customers but also a tool for recruiting employees. The technology allows employers to target and discover better job candidates.

  • The 10 Most Valuable Global Brands in 2022

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple is the most valuable brand in the world and is on track to become the first trillion-dollar brand, according to recent research from Kantar BrandZ.

  • Avoid These Six 'Kisses of Death' in Business Development to Keep Your Marketing Funnel Alive

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    If you don't continually invest in business development to keep potential clients in the marketing funnel, your brand might as well not exist. Don't let that happen. Ensure you aren't making these six mistakes.

  • Digital Ad Strategy 101: A Starting Point

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Marketers can't be blamed for being overwhelmed by the seemingly endless choices that digital advertising offers. But do you have to embrace every option and every channel? There's a better way.

  • How In-House Creative Teams Are Changing

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    In-house creative teams have been growing in size and increasingly focusing on strategy, according to recent research from Lytho.

  • Taming Martech Stack Bloat Is Essential to Scaling Revenue

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Too... much... technology... It's time to rethink how your martech stack works and which parts of it are really necessary. Your revenue depends on it.