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  • LinkedIn Data: The 10 Highest-Paying Jobs and Fields of Study

    Chart

    CONTENT TYPE: Chart | TOPIC: Career Development

    Orthopedic surgeon is the highest-paying job title in the United States, and computer science is the highest-paying field of study, according to recent research from LinkedIn.

  • The Ultimate Email Marketing Cheat Sheet: Facts, Stats, and Actions [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    So much more goes into an email campaign than simply hitting the "send" button. Here are the numerous aspects of your entire email strategy to consider—from personalization and lead generation to cleaning up an old list.

  • The State of B2B Marketing Automation in 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most B2B marketers are already using or plan to use some form of marketing automation technology, according to recent research from Act-On and Econsultancy.

  • Content Writer vs. Copywriter: What's the Difference?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When it's time to outsource copywriting or content writing to bolster your marketing, you need to be clear on one thing: Should you hire a copywriter or a content writer? We'll explain all the differences (and similarities!) so you can hire the writer that's right for your project.

  • The Biggest Leakage in a SaaS Marketing Funnel and How to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    SaaS companies can ensure nurturing and upsell campaigns are consistently successful across the entire buyer's journey, from initial contact through the trial/freemium phase to after commitment. Here's how.

  • Marketing Operations Is Here to Stay: What You Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    It wasn't always obvious that marketing operations would become such a central part of B2B marketing. But it has, and it's now the core engine making Marketing smarter, faster, and more cohesive.

  • Marketing Automation Management

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Martech

    The power of marketing automation is very real, and very real companies are using automation to grow and thrive. And while the process of selecting a vendor, implementing the technology, and training your team to use it can be daunting, the potential benefits make it a worthy investment.

  • The Complete Guide to Twitter Advertising Targeting Options [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Twitter offers a lot of options for targeting your ads. This infographic breaks them down into an easy-to-follow guide to ensure your ad dollars are being spent on the right audience.

  • The Customer Service Issues That Annoy Consumers Most

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    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Consumers say the customer service issues most likely to make them stop doing business with a company are uninformed agents and long wait times, according to recent research from The Northridge Group.

  • How B2B Marketers Follow Up With Event Leads

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    CONTENT TYPE: Chart | TOPIC: Event Marketing

    Most B2B marketers take at least four days to follow up with leads after in-person events, according to recent research from Certain.

  • Customer Service Goes Social [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Customers often turn to social channels with customer service requests, and that presents a challenge for brands that manage social within Marketing. Check out today's infographic to see why customer care via social may be better owned by Customer Service.

  • A Practical Guide to Killing (or Saving) Your Corporate Blog in 100 Days

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You did it. You built a solid hub of corporate content. But now what? You've got a well-planned content machine, but is it sustainable? Here's what happens when a good blog goes bad, and gets killed before it has a fighting chance to thrive.

  • Seven Reasons to Clean Up Your Dirty Lead Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    How clean is your lead data? If it's been sitting around for even a short while, much of it could be outdated and decayed. Check out today's infographic to see how dirty lead data could be hurting your bottom line and what to do about it.

  • The Measurable Impact Reviews and Ratings Have on Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    How much of an impact do reviews and ratings have on online sales? Does the number of reviews and ratings matter? Are reviews and ratings more important for higher-priced products/services?

  • The One Thing That Can Make You More Productive at Work [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Yawwwwwn. Is your lack of sleep costing you productivity—and costing your company money? Learn why sleep is crucial to performing your best, and see what you can do to get more of it.

  • Turnkey Marketing Clouds Fall Short, Here's How You Can Build Your Own

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Multichannel automation, content personalization, social sharing tools, analytics... a marketing Cloud makes it possible to juggle the numerous tools necessary for today's marketing. But do you get a turnkey solution, or do you build your own?

  • Is There Such a Thing as a 'Brand Fail' Anymore?

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    When corporations mess up, the online outrage and media recrimination seem devastating. But, these days, the result is often increased brand awareness. What does a business have to do to really fail?

  • How to Drive Real Results Through Sales, Marketing, and AI

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Many companies find themselves asking the same question: How do we authentically engage with customers throughout their entire buying journey to keep them satisfied and buying more? The answer, up until now, has been complicated.

  • The 10 Biggest Advertisers in the United States

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Procter & Gamble is the company that spent the most on advertising in the United States during the first quarter of 2017, according to recent research from Kantar Media.

  • How Email Marketers Can Manage Their Database for Sales Funnel Tracking

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    An effective B2B email marketing strategy has much less to do with email, per se, than you might think. The best programs nurture and engage leads while also working to close deals. Which is where managing your contact database comes into play.