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  • The Work Life of a Social Media Manager [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    The social media manager role revolves around managing social media channels on a daily basis, but the work has bled over into other marketing areas as well. Here's what it takes to do the job well.

  • Three Effective Ways to Address a Soft Marketing Pipeline in Challenging Times

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Let's face our tough new reality: It's not easy to drive demand during this work-from-home era. Now, it's all about building operational agility into your marketing and customer experience. Here are three effective, data-reliant ways you can address your soft pipeline.

  • How to Attract Buyers in the Modern Business-to-Business Market

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    B2B sales and marketing have evolved rapidly. Digitization has transformed the way buyers research and procure products and services. Sellers no longer have control over the flow of information, and buyers' expectations have changed. Here's what B2B suppliers need to do to attract today's buyers.

  • Trusting Remote Workers: The New Normal [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    With Covid-19 having rapidly shut down businesses across the world, more workplaces have sent their employees home—some of them indefinitely. Is that a viable solution? It is, if an emphasis is placed on trust. With trust, a remote team can thrive, benefiting employees and employers alike.

  • Seven Questions to Ask When Hiring a PR Agency

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    How do you vet a PR agency you want to hire? You want a strong agency partnership, but what does that even mean, and how do you start building one? Ask these seven questions when you're vetting and interviewing an agency.

  • Digital Transformation: How to Keep Your Progress on Track

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    For many industries, digital channels are now essential to doing business well into the future. Here are some practical tips on how to accelerate your digital transformation.

  • Sales Presentation Skills: How to Measure and Evaluate Your Salespeople

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    If your salespeople aren't effective presenters, they'll never achieve their full potential—even if they're good at selling. Which is why it's critical to understand and monitor this vital skill. Here's how to measure and evaluate sales presentation skills.

  • Why Innovation Must Be Your Agency's First Priority

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    All professional services agencies entering the third decade of the 21st Century have many responsibilities... but they have only one essential task: They must—constantly, continually, and rapidly—adapt to change and innovate.

  • Marketing Is Becoming Technology-Driven, and the Future Is Open Source

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    To take best advantage of evolving business technologies, it is essential to stay agile, flexible, and open to change. Which is why in marketing technology, open-source software hits the bullseye.

  • B2B Decision-Maker Survey: COVID-19's Impact on Marketing, Buying, and Sales

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most B2B companies around the world have already reduced their marketing spend because of the COVID-19 pandemic, according to recent research from McKinsey.

  • How to Survive a Layoff or Furlough During the Pandemic [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Career Development

    Layoffs and furloughs have become a prevalent part of our lives, but many don't know what to do when a layoff happens. This infographic highlights the prevalence of layoffs and outlines how to apply for unemployment benefits and eventually get back to work.

  • Agile Marketing FAQs: Teams, Meetings, Leadership, Measurement, More...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    You're interested in Agile Marketing, and you have questions... Here are some answers to some major queries about Agile teams, leaders, measurement, and many other FAQs. Let's dig in.

  • Eight Common Campaign Management Mistakes Agencies Make

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Agencies say the most common mistakes they make when managing clients' digital advertising campaigns are payment failures, forgetting to turn spend off, and offending target audiences, according to recent research from Morphio.

  • Coronavirus: How to Manage Your Supply Chain Shock Waves

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Supply chains throughout our economy will undergo volatile supply and demand shock waves over the next year or more. Most companies' automated supply chain systems will be incapable of handling that volatility, resulting in chaos—unless managers adopt a different way of managing their supply chains.

  • How to Deal With an Office Bully [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Many businesses that sent employees home during the pandemic are beginning to reopen as politicians attempt to limit the economic damage (albeit prematurely and therefore unwisely, many would say). For some, though, returning to the office means having to again deal with workplace bullies.

  • Social Media Staffing: Employee, Agency, or Consultant? The Pros and Cons of Hiring Each.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Today, more than ever before, your customers are online and spending more time on social media platforms. If you need to expand or improve your social media team (internally or externally), you have options. To hire? And whom to hire? Those are the questions.

  • Five Things to Do Now With Your Customer Advisory Board During the Pandemic

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    With the Coronavirus pandemic wreaking havoc on businesses around the world, companies may be unsure of what role their customer advisory board (CAB) might play during the crisis. But now is an ideal time for your CAB to take a proactive, leadership role during the current crisis.

  • Eight Talking Points to Justify Your Content Budget During COVID-19 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    You know that trashing your content plan is a bad idea—but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders.

  • Marketers Need AI, and AI Needs Marketers

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    AI-powered automation has begun taking over some of the most grueling elements of contemporary marketing and content authoring at scale. Still, AI isn't a marketing silver bullet—but marketers can't afford to ignore its already evident potential.

  • Five Tips for Strategic and Compassionate Upselling in Times of Uncertainty

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Upselling makes sense when business is booming, but how about in times of economic uncertainty—like now? Companies that can strategically and compassionately navigate business development conversations in these times will be the ones that emerge intact and in good standing.