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  • Too Much of a Good Thing? Take Your Data From Overwhelming to Useful

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    So much data and so little idea what to do with all of it. Here's how to get a handle on all that data and put it to work for you—to make better decisions and achieve better campaign results.

  • The State of B2B Marketing Data Quality in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B marketers increasingly believe data quality is key to successful campaigns but nearly half are not confident in the quality of their own data, according to recent research from Dun & Bradstreet.

  • Five Ways to Use Video in Your Hiring Process

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Video is useful for more than just your marketing. Imagine using videos to make your hiring and onboarding processes more efficient. Here's how a video content management system can help you do that.

  • How to Use Voice of the Customer in B2B to Improve CX and Increase Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Companies rarely seek direct input at high volumes about purchasing behavior and experiences from the people who know it best: current, happy customers and former, not-so-happy customers. But why oh why?! Nobody knows more about the value or broken promises of products or services than the people who buy them. Here's your very own Voice of the Customer starter kit. Open it up!

  • How to Use an Agile Marketing Strategy to Improve Your Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question.

  • How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Marketers have heaps of customer and business insight to offer, and many CMOs want to contribute to their brands more strategically than they currently are. See why that's important and how you can make your marketing voice heard.

  • 2019 Salary Guide: Pay Forecasts for Marketing, Advertising, and PR Positions

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    The median starting salary for a corporate chief marketing officer (CMO) in the United States is expected to be $164,000 in 2019, according to recent research from The Creative Group.

  • Your Three-Step Approach to Account-Based Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    ABM is not a new strategy by any means, but more and more B2B marketers are embracing it, in part because they're dissatisfied with their current lead generation programs. But don't get tangled up in the hype; success relies on a careful approach.

  • Succeed in 2019 by Personalizing and Automating Your Sales Content

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Marketing Management

    Every organization wants to set up Sales for success, but where to start? Improving the personalization and automation of your content now is a great way to make sure 2019 is a successful year.

  • Don't Wait, Get Your Brand 'Crisis-Ready' Now: Melissa Agnes on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Crisis management master Melissa Agnes offers a sneak preview of her MarketingProfs virtual conference presentation, Crisis Ready: A Strategy for Building an Invincible Brand in an Uncertain World.

  • How to Ensure ABM Success via Organizational Structure

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Many marketing organizations lack the organizational structure to energize and optimize an ABM strategy and program. In some ways, Marketing's traditional org chart may actually hinder ABM success.

  • How Data Can Lead You Astray: Six Costly Mistakes

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    We have more data than ever before. And more data means better decisions, right? Not always, because numerical mirages can lead us astray. Here are six ways stats can let us down.

  • Your Marketing Data Isn't Just for Insights: It's Worth Much More Than That

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Your data is more valuable than you may know. These three strategies will help you maximize the value of your data and use it to achieve marketing and business objectives.

  • The No-BS Formula for Customer Service That Doubles as Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Your customer service team is either helping you retain customers... or it's helping you lose them. By overcoming these three challenges of customer service, you can give your customers better experiences and outshine competitors.

  • Are You a Marketing Standout or Strikeout? Nine Tips to Help You Stand Out

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    These nine actionable tips will help you assess your networking and interviewing skills so you can land the marketing job you want.

  • Seven Key Traits of Desirable Marketing Talent

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    Marketers need go beyond learning skills if they want to get a job. They should increase creativity, resiliency, and other characteristics—and employers should assess those types of traits when hiring.

  • The Secret to ABM Success: How to Use Private Investigator Skills to Build a Winning Program

    Article

    CONTENT TYPE: Article | TOPIC: Account-Based Marketing

    Pull out your magnifying glass and read on to learn how to dig up clues about accounts and create a winning ABM program.

  • The State of Marketing Technology in 2018

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    In 2018, nearly two-thirds (65%) of companies will increase their marketing technology budgets from 2017 levels, according to recent research from Walker Sands.

  • Creating Weekly SEO Reports Doesn't Have to Suck

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Whether you create SEO reports internally or for clients, creating the right template and reporting on the most vital data will make your job easier and help you prove ROI.

  • How Job Candidates Evaluate Potential Employers

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Job candidates say the factors most damaging to a potential employer's brand are a reputation for poor work-life balance and excessive turnover, according to recent research from MRINetwork.