Since our founding in 2000, we've produced tens of thousands of marketing resources. (So many that even our editors have a hard time keeping up!) That's why we've set up our resource page so you can search, refine, and find exactly what you're looking for. Start by filtering our full library to make your results more relevant. Or, enter a search term first to pinpoint just what you need.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Plan
As any good journalist will tell you, you don't have to have a degree in a topic to write about it well—and confidently. Even so, creating content for a company is often a different beast.
CONTENT TYPE: Webinar | TOPIC: Career Management | ELEMENT: Management
In this PRO seminar, Dorie Clark will explain where to look for breakthrough ideas that set you apart and how to promote them successfully. We'll also share how to cultivate an innovation mindset and how to become more adept at spotting emerging opportunities.
CONTENT TYPE: Webinar | TOPIC: Management | ELEMENT: Management
CONTENT TYPE: Article | TOPIC: Marketing Strategy | ELEMENT: Strategy
Starting an online business can be daunting, but focusing on the important components common to every company and organizing them into manageable chunks can help. Here's a crash course in entrepreneurship.
CONTENT TYPE: Video Tutorial | TOPIC: Career Management | ELEMENT: None
In just 10 minutes, you'll learn the keys to help advance your career to the C-suite. We'll share tips on how to best communicate with your CEO and what you can do to stand out to earn that coveted seat at the table.
CONTENT TYPE: Video Tutorial | TOPIC: Career Management | ELEMENT: Create
In just 10 minutes, we'll show you how to drive traffic to your profile with one of LinkedIn's best kept secrets—search engine optimization (SEO). We'll share how to add keywords to certain sections of your LinkedIn profile to increase visitors (improving your opportunities for employment), improve networking capabilities, or simply connect to the right people. You'll leave with a thorough understanding of the power of keywords and how to use them to get better visibility on LinkedIn.
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Strategy
"Millionaire Mentor" Dan Lok shares the story of how he overcame his early failures to grow a portfolio of successful businesses by mastering the power of marketing.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Management
Content marketing is a high priority for many organizations, but most are struggling with the strategies, processes, and technologies that can help them succeed.
CONTENT TYPE: Article | TOPIC: Metrics & Measurement | ELEMENT: Strategy
Marketers have been under pressure for years to turn their art into more of a science, and "Big Data" is now more than a buzzword for CMOs: Understanding or using data is becoming integral to all marketers' jobs.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Create
We've all been there, sitting in front of a boring long presentation filled with charts and small text you can't even read. Now that it's your turn to present, don't make the same mistakes you see all too often.
CONTENT TYPE: Article | TOPIC: Management | ELEMENT: Management
Multiple clients with multiple projects, all with multiple deadlines... Whether you are approaching a new product launch, a website redesign, or any other project, here are a few ways to effectively juggle multiple project tasks.
CONTENT TYPE: Podcast | TOPIC: Management | ELEMENT: Management
Christopher S. Penn, vice-president of marketing technology at Shift Communications and author of Leading Innovation, discusses why innovation will make or break your organization, and shares tips for making innovation happen at your company.
CONTENT TYPE: Article | TOPIC: Content | ELEMENT: Strategy
If you aspire to be a successful content strategist or marketer, here are nine things you should plan on learning—the sooner, the better!
CONTENT TYPE: Podcast | TOPIC: Career Management | ELEMENT: Management
Career expert and author Laurence Shatkin, PhD (50 Best Jobs for Your Personality), explains how aspiring marketers can brand themselves for success, how current marketers can better position themselves for a career change, and what skills and interests make someone well suited to the field.
CONTENT TYPE: Article | TOPIC: Writing | ELEMENT: Management
Writing 2,500 words per hour is possible. It's not even that hard. I do it regularly. You can, too.
CONTENT TYPE: Video Tutorial | TOPIC: Career Management | ELEMENT: Strategy
In just 10 minutes, you'll learn how to grow your personal brand by scaling your influence. We'll share steps on how to stand out online, engage your audience, and enhance your reputation. You'll learn how to grow your audience, and leverage content-creating habits that drive results.
What should companies screen for when identifying marketing talent? The best candidates have strong hard and soft skills that will allow them to succeed and add value to the organization from day one.
CONTENT TYPE: Video Tutorial | TOPIC: Social Media | ELEMENT: Create
In just 10 minutes, LinkedIn expert Viveka von Rosen will share how you can start using LinkedIn's newest features to boost the effectiveness of your profile. You'll learn how to create a custom hero image to help define your business and how to add media to increase your credibility and add life to your profile. Plus, you'll walk away with tips on using Publisher and the new keyword feature to attract more leads.
CONTENT TYPE: Podcast | TOPIC: Social Media | ELEMENT: Management
Bestselling author and millennial branding expert Dan Schawbel shares career tips and insights from his book, Promote Yourself: The New Rules for Career Success.
CONTENT TYPE: Article | TOPIC: Career Management | ELEMENT: Management
The good news is that you don't need an MBA and you needn't have taken an accounting class to figure out the basics of your cost structure and an associated billable rate.
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