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  • 127 Facts and Stats About Video Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon.

  • Create a High-Frequency Content Development System

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    The results are in, and marketers like you want more: more content showing up in search, more content driving visitors to your website, and more content guiding prospects through the sales cycle. This calls for a more effective system for creating more content using the resources you already have.

  • Marketing and Podcasts: What You Need to Know [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Whether you're creating a podcast or you're just advertising on one, this infographic has all the important stats and facts you need to know about the medium and how to use it as a marketer.

  • Fake News, Real Concerns: How Misleading Content Affects Advertising [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Some 96% of online advertisers say they are concerned about their ads' appearing alongside fake-news content, according to recent research from Brightroll.

  • The Future of Video in Marketing: Proof That Video Can Drive Sales

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Digital video's best-practices are becoming increasingly apparent—and, with them, ROI performance is improving. Digital video is moving from a branding to a sales and branding tool. Here's what you need to know.

  • Six Content Creation Tips for Big Results: The Contrarian Approach

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Marketers know: The need to create great content will only increase. And so, doing things the usual way—the way everyone else does it—may help you tick the quantity box, but you'll fall short on quality... And that won't drive results.

  • How to Create Tons of Good Content: Make Yourself a Content Lord of the Rings

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Small content teams are expected to do big things these days, even though no company—large or small—has enough time or budget for content. So how can you create enough content to satisfy the voracious demand for it?

  • How to Turn One Long-Form Article Into Nine Pieces of Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Long-form content is highly effective, but producing it can burn through time—our most precious resource as marketers. What can busy content marketers, who must create more and more high-performing content, do?

  • Five Popular Infographic Templates (And Why They Work so Well)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Infographics are everywhere on the Web, but it isn't easy to come up with good designs to create your own. Here are five the most popular types of infographic templates, the reasons they work so well, and tips and tricks to help you make them your own.

  • How Content Reaches a Constantly Connected Audience [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    We now consume content wherever we are, whether at home or at work or en route to a store. And our gadgets have changed from stationary computers to myriad types of devices that we carry and wear.

  • How to Incite Action With Marketing: Use 'The Red Thread.' Tamsen Webster on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Message strategist Tamsen Webster explains "The Red Thread"—a framework for structuring communications that will move your audience to action.

  • Facebook Live for B2B Marketers: Five Ways to Use Live Video in Your Content Marketing Strategy

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Facebook is intentionally giving more organic exposure to live videos, which is why Facebook Live dominates the News Feeds of most users these days. What does that mean for businesses and B2B marketers? Here are a few ways to use Facebook Live to benefit your business.

  • The Content Trap: When Content Becomes a Commodity (And Three Ways to Break Free)

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Everyone is publishing content today, at a blinding rate, and your undifferentiated content is getting lost in a sea of equally indistinguishable content. Bad news: Your content has become a commodity. Here's what you can do about it.

  • Four Steps to Influencing Customers With a Smart UGC Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    People's product preferences are undoubtedly influenced by media, and your audiences have no qualms about using media to share stories about their brand experiences. So here's how you can harness UGC to influence your target audience.

  • Content Marketing Stats and Trends in 2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How are B2B and B2C marketers using content marketing? What's working, what's not, and how do marketers feel about it? Check out today's infographic, which is loaded with B2B and B2C content marketing stats, facts, and tips.

  • Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    What's so hard about engaging people who were already convinced enough about you to have made an initial purchase? These are five big mistakes companies make in their relationships with customers.

  • How to Master Live-Video Marketing: A Handy Guide

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    It's no secret that video has become a more and more significant piece of the content marketing mix—and livestreaming has become a rapidly growing and effective tactic. The tips and tricks in this guide will help you get live video right.

  • Why a Global Content Model Makes Sense in Today's Market [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Going global can mean a lot more work for marketers as they scramble to translate content into local languages. Today's infographic suggests that a global content operating model can reduce all that effort and make your marketing more efficient.

  • How to Use Product Videos to Boost E-Commerce Sales [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Adding videos to your website can be an effective way to increase e-commerce sales. Check out this infographic to see how brands are using product videos to increase revenue.

  • How to Reuse Old Content to Boost Your SEO and Keep Your Audience Engaged

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    How can you ensure a constant flow of new and engaging content to maintain your following and reach new audiences? And how can you improve your SEO? By cleverly recycling old content, you can solve both problems.